branded brilliantly

An annual report is often seen as a compliance exercise. Something that needs to be produced, approved, published, and then quietly filed away. But the most effective...

For us, exhibiting at a trade show or event is a genuinely fun experience. Yes, it is noisy. Yes, it is draining. But having that much potential sitting in one room is...

Most schools already do a solid job promoting their values. They are talked about, displayed, referenced, and reinforced across the campus. Posters are up. Banners are...

Building signage is often treated as a finishing touch. Something to install once the fit-out is done, the doors are open, and the budget is almost gone. But in...

When it comes to vehicle signage, the most common mistake trade and service businesses make is also the most understandable one. They try to say too much. Logos, phone...

I’m going to be a little controversial. I don’t like digital business cards. You know the ones where you scan something and suddenly someone ends up in your phone. It’s...

For trade and service businesses, capability statements are often misunderstood. Some people treat them like a brochure. Others assume they are only for large corporate...

Let’s be honest. Most brands do not have a brand problem. They have a consistency problem. One minute they look sharp on social media. The next, their website feels...

When people talk about improving websites, the focus often lands on buttons, calls to action, and conversion tactics. But more often than not, the real issue sits much...

Most marketing plans don’t fail because the ideas are bad. They fail because they are built as documents, not as working tools. They look impressive. They cover...

Annual reports are often treated as a compliance exercise. The numbers are correct. The sections are included. The box is ticked. But an annual report is also one of...

Conference signage is rarely viewed in ideal conditions. The room is loud. People are moving. Conversations are happening everywhere at once. Attendees are scanning,...

Most schools can clearly articulate their values. They are written in strategic plans, student diaries, websites, and enrolment packs. They are talked about in...

Before anyone enters your building, your signage is already shaping expectations. From a distance, it signals credibility and presence. Up close, it reassures visitors...

Vehicle signage is one of the most visible brand assets a business owns. It is also one of the easiest to get wrong. There is often a push to be bold, eye-catching, and...

Capability statements are often created with a lot of care. They are written thoughtfully, designed professionally, and filled with detail. The expectation is that they...

The new year has a way of sharpening focus. Plans are reviewed. Priorities are reset. There is a natural pause that invites reflection before momentum builds again. For...

I have been re-reading The 12 Week Year recently, and it has been reshaping how I think about planning, focus, and execution in business. The central idea of the 12...

When I bought my first home, a small townhouse, I decided it was time to be a responsible adult and own some tools. So I bought a tool wallet. Not a toolbox. A wallet....

Gosh, here we are again. A new year. This morning I was up early, headphones charged, sneakers on, ready to hit the treadmill. Gym bag packed. Fully committed to...

It’s that time of year again... the bells are jingling, Mariah’s defrosting, and somehow we’re all shocked Christmas is around the corner.Every. Single. Year. 🤷‍♀️ To...

If you’ve got kids in school these days, you might have heard of The Resilience Project. They’re out there teaching kids about GEM (Gratitude, Empathy, and Mindfulness)...

When I was in my late teens, I fancied a girl I worked with—let’s call her Cassandra*. Cassandra was beautiful, stylish, and had this magnetic energy. We’d hang out...

We are getting asked more and more about capability statements. With the Brisbane Olympics just around the corner, many Brisbane businesses are starting to realise that...

Your website is the hardest-working tool in your business. It’s the first impression, the sales pitch, and your best marketing asset — all in one. But even the most...

At my local shopping centre, there are two barbers side by side… yet worlds apart. Barber Left does a roaring trade. On weekends, his warm inviting salon has a lineup...

Like many people, I have mixed feelings about going to IKEA. I love the stylish Swedish sofas and cleverly designed Euro storage systems—but I loathe the store layout....

Hi... We meet with lots of new companies wanting a logo and brand created for their business. From time to time, we get clients coming in with strong pre-conceived...

Hi... When we moved into our new house a few years ago. Being young and stupid, I decided to take on the landscaping myself. It seemed simple enough—lay some turf,...

Hi... My partner and I recently got engaged—cue shopping for wedding dresses, photographers, and overpriced white cakes. Another big box to tick is the venue hire....

Hi, Today marks a major milestone—my little girl is starting high school. It feels like just yesterday I was chasing her around with a spoonful of mashed carrots and...

Hi, Happy New Year, everyone! I hope you all had a restful break and are ready to tackle 2025 head-on. Over the holidays, we took the kids to Caloundra for a week’s...

Hi all, This week I was in a mentoring session with a small business owner as part of my role in the Queensland Government Mentoring for Growth (M4G) program. For those...

When deciding on signage for fleet vehicles, businesses often weigh the benefits of full vehicle wraps against traditional vinyl lettering or decals. Each option offers...

In the last few years, we’ve seen a decent chunk of vehicle signage jobs through our merry doors. And one thing is for sure - there is an arms race heating up. Gone are...

Here at Brand Hero, we get asked loads of questions about vehicle wraps every single week - Questions about designs, vinyl types, costs and timeframes.  We try to keep...

Greetings, brand champions! Tax time doesn't always have to be painful. Yes, paying the ATO can be like pulling teeth, but every cloud does have a silver lining!...

I suck at gardening. But I do try. I like the end product and I do enjoy sun-filled days in the garden digging, pruning and planting with my green-thumb partner. I also...

We are currently looking at doing some renovations to our family home. As the children grow up, it’s becoming abundantly clear - it’s adults vs teenagers. And the time...

Being in the branding industry, I tend to look at other people’s logos.  Sometimes it comes with appreciation. Sometimes judgment. Sometimes with the utter amazement...

Like many things in life, being versatile and flexible can be a great advantage. For Christmas, I got my little boy ‘The Big Book of Football Facts’. I swear it was for...

Table of Contents Signage Approvals for City of Moreton Bay CouncilHow Much Signage Am I Allowed For My Business?Regulations of Specific Signage TypesFrequently Asked...

Okay I am just going to come out and say it… I am a Swiftie.  I am also 100% aware that a little bit of Tay-Tay isn't what a +40 male should be popping on his Spotify...

I know it, you know it, even your dog knows it… having a website is a great way to market your business. It can reach a far wider audience than conventional forms of...

It’s on your to-do list, isn't it? Along with submitting your tax, hiring a new employee and updating your super details. There it is staring at you… you need to build...

What is a Capability Statement A Capability Statement is a document that outlines a company's capabilities and services offered. It typically includes information on...

The power of car signage in brand promotion Car signage is an effective way to promote your brand. It is a simple, yet powerful tool to enhance the visibility of your...

Are you a business owner in Brisbane looking for an effective way to drive up sales? Car wraps can be a great way to advertise your business in style, while also giving...

Whether you are a family, an organisation or a school, a shared set of values is important. Having a set of core values helps build strong relationships between members...

Our company is coming up on an important milestone in the next couple of years - 25 years in operation. ‘The Business’ as it was always called, started out of our...