by Jon Edwards | Jun 29, 2026 | Signage, Small Business
Most people think of signage as something that belongs outside a building. A shopfront sign. A pylon sign. A directional sign in the carpark. Something that helps customers find you, recognise you and hopefully walk through the door. And yes, signage does that job...
by Jon Edwards | Jun 5, 2026 | Marketing, Small Business
Last week, I took a week’s leave. Between selling a house and preparing for a new baby, life was starting to feel a little too full. Not bad full. Just very, very full. So I cleared the calendar and did something radical. Almost nothing. I stayed home. I pottered in...
by Jon Edwards | Apr 24, 2026 | Marketing, Signage, Small Business
We’ve all been there before. You walk into a business and you’re greeted by a photocopied, sticky-taped bit of A4 paper with the logo on it… and another sign next to it that says, “please clean your shoes before entering.” Not exactly a professional and warm welcome,...
by Jon Edwards | Apr 21, 2026 | Marketing, Printing, Small Business
I love a good presentation folder. Honestly, apart from business cards, we use them more than almost any other traditional marketing tool in our office. Why? Because nothing makes you look more prepared, more professional, and more put together in a meeting. It shows...
by Jon Edwards | Apr 15, 2026 | Marketing, Small Business
We are getting more and more clients asking for one page capability statements. And on the surface, it sounds simple enough. One page. Keep it tight. Job done. But here’s the catch. The moment you try to fit everything in, that one page starts doing the exact opposite...
by Jon Edwards | Feb 10, 2026 | Marketing, Printing, Small Business
I’m going to be a little controversial. I don’t like digital business cards. You know the ones where you scan something and suddenly someone ends up in your phone. It’s not that I don’t understand the appeal. They’re clever. They’re convenient. And yes, they’re better...
