by Jon Edwards | Jun 5, 2026 | Graphic Design, Logo Design, Marketing
Some logos age beautifully. Others quietly fall behind the organisation they’re meant to represent. And that’s usually not because the logo was “bad” to begin with. In many cases, it did exactly what it needed to do at the time. It helped the business get recognised,...
by Jon Edwards | May 22, 2026 | Logo Design, Marketing
I recently found myself in the market for a new laptop. Like always, I looked at Apple first. That was it. That was the whole research process. Was I going to compare specs with HP? No. Was I going to build a spreadsheet comparing Lenovo models? Absolutely not. I got...
by Jon Edwards | Apr 27, 2026 | Logo Design, Marketing, NDIS
Community service organisations do important work. They support people in vulnerable, stressful and often life-changing moments. But even when the work itself is excellent, the way an organisation presents itself can still create confusion. That is where branding...
by Jon Edwards | Apr 1, 2026 | Graphic Design, Logo Design
My son often asks me, completely out of nowhere,“Dad… why are you bald?” I tell him it’s genetics. I also remind him it’s waiting patiently around the corner for him too, so maybe ease up on the giggles, mate. However, between you and me… it’s not genetics. It’s...
by Jon Edwards | Feb 27, 2026 | Logo Design, Marketing, NDIS
NDIS Branding Guidelines: Can Providers Use the NDIS Logo? For NDIS providers, branding is about more than looking professional. It helps participants, families, carers and support coordinators understand who you are, what you do, and whether they can trust you. But...
by Jon Edwards | Feb 7, 2026 | Graphic Design, Logo Design
Let’s be honest. Most brands do not have a brand problem. They have a consistency problem. One minute they look sharp on social media. The next, their website feels like a different business. Then a sign, vehicle, or brochure turns up looking close enough, but not...
