


First Day Jitters and Business Branding: Why First Impressions Count
Hi, Today marks a major milestone—my little girl is starting high school. It feels like just yesterday I was chasing her around with a spoonful of mashed carrots and wiping sticky fingers. And now, here we are, facing the next big chapter. In the lead-up to this day,...
Family Ties and Brand Vibes: Why Consistency is Your Secret Weapon
Hi, Happy New Year, everyone! I hope you all had a restful break and are ready to tackle 2025 head-on. Over the holidays, we took the kids to Caloundra for a week’s getaway with my sister, her husband, and their two children. Now, let’s be honest—holidays with kids...
How your logo and brand builds trust for your audience

Your logo isn’t about you! Choosing a style to attract your ideal audience
