Capability Statements

Put your best foot forward so you can appeal to government and top tier companies

Capability Statements

 Put your best foot forward so you can appeal to government and top tier companies

Capability Statement Design Brisbane

If you are applying for government tenders or large organisation and institution work, a professionally designed Capability Statment is a vital tool in your marketing toolkit.

What is a Capability Statement?

A capability statement is a document that provides an overview of your organisation to prospective companies and organisations wishing to do business with you. It outlines your company’s history, key team members, offerings and more. It should also discuss your equipment, corporate responsibility initiatives, values and mission, as well as any insurances you hold.

All in all, the goal of a capability statement is to answer any underlying questions a potential procurement team might have about doing business with you. They want to know they are in the right hands in doing business with your company.

Stunning Design You'll Love

We work with your logo and imagery to create fantastic design that is both on-brand and attractive to your audience.

Professionally Written

Well-structured and well-written content ensures your capability statement is speaking the same language as your audience.

Made For Print

In-house printing means you can get some glossy physical copies to back up your digital version for a more personal touch.

Tender Ready

Gain an immediate competitve advantage with a document that is ready to send with your next submission.


What’s so good about our Capability Statement Design?

Having worked closely with government on many occasions, we know what to do and how to present it. We’ve created capability statements for countless local companies with great success. Not only are our capabilty statements created by our expert design team, we also ensure its professionally copywritten so you know you are communicating in the right language for your audience.


We understand that designing a capability statement can be confusing with lots of different jargon being used by design companies.

At Brand Hero, we try to keep things simple so you know where you are at and can get on with what you do best, running your business.

What should be included in a Capability Statement?

This all depends on your business. But generally, you will want at least an About Us section and Services section and Projects section. Other great inclusions would be mission/values, key equipment and machinery, charities supported, insurances and member associations. 

What are the key elements of an effective Capability Statement design?

Key words – design and copy. Your capability statement should include your logo and brand identity, hi-res photos and ensure the copy/wording is targeted to your audience.

Are there any specific size requirements for a Capability Statement?

We strongly recommend making your capability statement in A4 portrait. This allows for easy printing if you need some hardcopies. 

How should I format my Capability Statement?

Having your capability statement as a PDF ensures it can be easily opened by most computers, will display well online and is not easily edited by third parties. 

How can I make my Capability Statement visually appealing?

Using a professional graphic designer is key here. They understand layout and form and can present it in a way to ensure its attractive to the reader. Get in touch today.

Should I include testimonials or client references in my Capability Statement?

Yes! Client testimonials and references are a great way to make your capability statement stand out and feel more authoritative to the reader. It shows social proof that choosing your organisation is a good idea.


Unleash your Professionalism: How a Capability Statement Can Help You Win Tenders

A Capability Statement is a document that outlines a company’s capabilities and services offered. It typically includes information on the company’s experience, products, services, processes, and the resources and technology used. It also states the company’s commitment to customer service, quality, safety, and environmental practices



Builds Trust & Credibility

We design and create capability statements that can boost your credibility and make you look more authoritative. It comes from the personable copy, the real-life photos of your business, and well-crafted graphic design.


Attract More Business

The best capability statements attract new customers. Your capability statement is the reference tool to all that is good about your business and why new customers would want to work with you. They are the ultimate selling tool.


Send the Right Message

Capability statements give your customers the run down first. It means your customers get to learn about who you are, what you offer, and what makes you so good. So, when new customers come to you, you’ll both be on the same page.


Appeal to Government Buyers

Capability statements show you mean business to government buyers. They show your abilities, your authority and why you tick. They are the proof that your business is the right choice to work with on any project.

Our Process in 4 Easy Steps

Ensuring your job looks amazing every single time.



You’ll meet your graphic designer to chat about your project and your vision, as well as your goals for the project.


Your graphic designer will take all of your ideas away and transform them into a design perfect for your marketing material.


You’ll get a chance to provide feedback on the design, then we’ll amend the design with your feedback in mind.


You’ll receive all of the files for your graphic design assets, ready to go.

 TESTIMONIALS FROM Real People We Help Soar

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We are so glad we found brand hero!Being in the plumbing business we all know plumbers talk and that’s how we found these guys!Seeing their work on other plumbers Ute’s gave us the confidences in trusting Brand Hero with our newly rebranded business fleet of Ute's and my god, they sure did deliver.We are stoked with the outcome and the professionalism within this project and would not second guess in recommending brand hero to anyone, not only the plumbing trade!Thank you again
Cant speak highly enough of the fantastic service that Brand Hero provided.
Exceptional Rebranding and Wrap Service for Our Food Van Business.
We recently had the pleasure of working with Rand Hero for the rebranding and wrap of our food van business. From the initial consultation to the final reveal, their team demonstrated a high level of professionalism and expertise.
The rebranding process was seamless. They took the time to understand our vision and values, and translated them into a brand identity that truly represents us.
As for the wrap of our food van, we couldn't be more impressed. The quality of the materials used and the attention to detail in the application process resulted in a wrap that is both durable and stunning. Our van now stands out in the crowd.
What sets Brand Hero apart is their commitment to customer satisfaction. They kept us informed throughout the process, addressed our concerns promptly, and ensured we were happy with the end result.
We highly recommend Brand Hero to any business looking for top-notch rebranding and wrap services. Their creativity, skill, and customer service are truly unmatched. Thank you, Brand Hero (special thanks to Karen🙏) for taking our food van business to the next level!😊

Rating: ⭐⭐⭐⭐⭐
I have had the pleasure of working with Jon and Erin at Brand Hero and they are absolutely fantastic. From initial contact, through to designing, and printing of my businesses signage - they have been professional, knowledgeable and incredibly supportive.Although initially only wanting to "refresh" my branding that I had since the start of my business, I gave Erin the opportunity to completely re-brand and I couldn't be happier with the results. Not only did she nail the rebranding, but her design of my business cards, wall signage etc was perfect from the get go.5 stars not enough for Brand Hero. 🙂
Couldn't be happier with the logo that was created for my business. The whole process was so easy and will be back in future for signage and other promotional gear for my business. Thanks Brand Hero
Everything was great!Great service, great turnaround time, great design and great price. Couldn't have asked for a better job done.Thank you Brand Hero, looking forward to having the rest of our vehicles signed by you.
Jonathan, Erin and the whole team did an outstanding job from the first day I walked in for the initial consult for my new transport business. The end result is more than I could have imagined. Highly recommend the team.
Jonathan and his team did a fanatic job on our company vehicles! The whole process from design to install was seamless and we are so happy with the finished product! Their after sales service is exceptional which is rare these days and will be back once our new Hilux arrives early next year! Thanks again guys,Tom and Paul - PHAT Bars


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