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Tips & Advice From Industry Experts

The 7 Things Every Capability Statement Should Include

Business Growth, Graphic Design, Marketing

A capability statement is one of those business documents that sounds boring until you actually need one. Then suddenly it matters a lot. You’re quoting for a bigger job. Applying for a tender. Trying to get on a supplier list. Meeting with a corporate client....

Your Website Is Not a Brochure…It’s a Sales Conversation

Website Design

Many business websites have the same problem. They look fine on first glance. Sometimes they look more than fine. Clean layout. Nice photos. Polished colours. A homepage banner doing its best. But then you read the words and realise the website is not really saying...

Why Cheap Business Cards Can Hurt Your Brand

Design for Print, Marketing, Printing

First impressions are brutal little things. They happen fast, they stick around longer than they should, and sometimes they’re decided before you’ve even had the chance to explain yourself. I learnt this the hard way on a date years ago. I turned up a little...

Bringing School Values to Life Through Design

Schools

Most schools have values. Respect. Responsibility. Courage. Kindness. Learning. Belonging. Integrity. Good words. Important words. But here’s the thing: if those values only live in a handbook, on a website page or in a fading poster near the office, they’re probably...

How Signage Can Transform Your Workplace

Signage, Small Business

Most people think of signage as something that belongs outside a building. A shopfront sign. A pylon sign. A directional sign in the carpark. Something that helps customers find you, recognise you and hopefully walk through the door. And yes, signage does that job...

Why Vehicle Signage Is the Cheapest Advertising You’ll Ever Buy

Signage, Vehicle Signage

There are plenty of ways to spend money on advertising. Digital ads. Flyers. Radio. Billboards. Sponsored posts. Mail drops. Some work brilliantly. Some disappear faster than your Monday morning coffee. But one form of advertising often gets overlooked, even though it...

Smart Ways to Spend Your EOFY Budget Before 30 June

Marketing, Small Business

Last week, I took a week’s leave. Between selling a house and preparing for a new baby, life was starting to feel a little too full. Not bad full. Just very, very full. So I cleared the calendar and did something radical. Almost nothing. I stayed home. I pottered in...

7 Signs Your Brand Has Outgrown Its Logo

Graphic Design, Logo Design, Marketing

Some logos age beautifully. Others quietly fall behind the organisation they’re meant to represent. And that’s usually not because the logo was “bad” to begin with. In many cases, it did exactly what it needed to do at the time. It helped the business get recognised,...

What Mining and Industrial Sites Require From Signage

Signage

Working with some of the big players in mining, I’ve had the pleasure of visiting a few sites over the years. It’s a nice change of pace from office life. You swap the desk for high vis, pop on a hard hat and step into another world for a little while. And there is a...

How a Strong Brand Helps You Charge More

Logo Design, Marketing

I recently found myself in the market for a new laptop. Like always, I looked at Apple first. That was it. That was the whole research process. Was I going to compare specs with HP? No. Was I going to build a spreadsheet comparing Lenovo models? Absolutely not. I got...