by Jon Edwards | Oct 13, 2026 | Design for Print, Printing
Apparently, print is dead. Someone I’m coaching emailed me the other day. They’re getting a new business established and were looking at the foundations: business cards, brochures and a company profile. Useful things to take into meetings and leave with potential...
by Jon Edwards | Sep 16, 2026 | Design for Print, Marketing, Printing
Ever held a really nice business card in your hand? Maybe I’m a geek, but this is the kind of thing I notice. There is something oddly satisfying about holding it. You notice the weight. The texture. The finish. That might sound a little dramatic for a piece of...
by Jon Edwards | Aug 19, 2026 | Design for Print, Printing
Flyers still work… there, we said it. In a world of social ads, email campaigns and endless scrolling, a well-designed flyer can still earn attention, build trust and generate enquiries. It lands directly in someone’s home, sits on the kitchen bench and often...
by Jon Edwards | Jul 13, 2026 | Marketing, Printing
Recently, I had to give an important presentation in Port Moresby on brand marketing and a rebrand. I did not have much time to prepare, so the obvious things mattered. I needed to nail the speech. I needed clear, useful slides. I needed to understand the audience and...
by Jon Edwards | Jun 21, 2026 | Design for Print, Marketing, Printing
First impressions are brutal little things. They happen fast, they stick around longer than they should, and sometimes they’re decided before you’ve even had the chance to explain yourself. I learnt this the hard way on a date years ago. I turned up a little...
by Jon Edwards | May 7, 2026 | Design for Print, Printing
Print has a funny way of making a brand feel more real. In a world full of quick scrolls, skipped ads and inboxes packed with unread emails, printed material gives people something they can actually hold. A brochure, business card, signage display, welcome pack or...
