by Jon Edwards | May 18, 2026 | Marketing, Website Design
Most people do not give your website a careful, generous read. I know. That stings a bit, especially when you spent an hour getting the colour of those buttons juuust right. They land on it, skim the top section, make a few fast judgements, then decide whether to keep...
by Jon Edwards | May 15, 2026 | Marketing, Uncategorized
Most capability statements are built to impress. Which is exactly why nobody reads them. They’re full of big claims, tiny text, crowded project lists, generic language and enough corporate buzzwords to make a procurement manager quietly close the PDF and stare out the...
by Jon Edwards | Apr 27, 2026 | Logo Design, Marketing, NDIS
Community service organisations do important work. They support people in vulnerable, stressful and often life-changing moments. But even when the work itself is excellent, the way an organisation presents itself can still create confusion. That is where branding...
by Jon Edwards | Apr 24, 2026 | Marketing, Signage, Small Business
We’ve all been there before. You walk into a business and you’re greeted by a photocopied, sticky-taped bit of A4 paper with the logo on it… and another sign next to it that says, “please clean your shoes before entering.” Not exactly a professional and warm welcome,...
by Jon Edwards | Apr 21, 2026 | Marketing, Printing, Small Business
I love a good presentation folder. Honestly, apart from business cards, we use them more than almost any other traditional marketing tool in our office. Why? Because nothing makes you look more prepared, more professional, and more put together in a meeting. It shows...
by Jon Edwards | Apr 15, 2026 | Marketing, Small Business
We are getting more and more clients asking for one page capability statements. And on the surface, it sounds simple enough. One page. Keep it tight. Job done. But here’s the catch. The moment you try to fit everything in, that one page starts doing the exact opposite...
