by Jon Edwards | Aug 10, 2026 | Content Marketing, Marketing
When a potential client is deciding whether your business is worth a closer look, you usually don’t get much time to make your case. They might be comparing several suppliers. They may be reviewing tender documents, shortlisting contractors or checking whether your...
by Jon Edwards | Jul 13, 2026 | Marketing, Printing
Recently, I had to give an important presentation in Port Moresby on brand marketing and a rebrand. I did not have much time to prepare, so the obvious things mattered. I needed to nail the speech. I needed clear, useful slides. I needed to understand the audience and...
by Jon Edwards | Jul 3, 2026 | Marketing, Small Business
Most businesses are sitting on a goldmine and do not even realise it. No, I don’t mean your neighbour’s lax internet security settings, opening the door to free wi-fi. I mean your past projects. Completed jobs. Successful rollouts. Happy clients. Problems solved....
by Jon Edwards | Jun 21, 2026 | Design for Print, Marketing, Printing
First impressions are brutal little things. They happen fast, they stick around longer than they should, and sometimes they’re decided before you’ve even had the chance to explain yourself. I learnt this the hard way on a date years ago. I turned up a little...
by Jon Edwards | Jun 15, 2026 | Business Growth, Graphic Design, Marketing
A capability statement is one of those business documents that sounds boring until you actually need one. Then suddenly it matters a lot. You’re quoting for a bigger job. Applying for a tender. Trying to get on a supplier list. Meeting with a corporate client....
by Jon Edwards | Jun 5, 2026 | Marketing, Small Business
Last week, I took a week’s leave. Between selling a house and preparing for a new baby, life was starting to feel a little too full. Not bad full. Just very, very full. So I cleared the calendar and did something radical. Almost nothing. I stayed home. I pottered in...
