by Jonathan Edwards | Sep 26, 2019 | Marketing, Printing, Small Business
Most small businesses have a limited marketing budget. We are not like Apple, Nike or BMW and we need to make sure we get as much bang for our buck as possible. And by that, I don’t mean in a ‘cram every service you offer into a DL flyer’ kind of way. We just want to...
by Jonathan Edwards | Aug 26, 2019 | Marketing, Printing, Small Business
Last week, I received this printed flyer in the mail and it made me sad. Not like in a ‘death of grumpy cat’ type of sad, it was different. I was sad to see yet another small business throw their hard-earned money down the drain and wasting their precious time with...
by Jonathan Edwards | Jun 30, 2019 | Design for Print, Fonts, Graphic Design, Logo Design, Marketing, Printing, Signage, Small Business, Website Design
“Oh, I didn’t know you did building signs!” This was a recurring comment to me over the years. Building signs could also be replaced with websites, logos, car wraps, etc. Our name didn’t truly reflect the direction that our company had gone....
by Jonathan Edwards | Feb 15, 2019 | Design for Print, Fonts, Graphic Design, Logo Design, Marketing, Small Business
In the previous post (Click here to read to Part 2) we looked at how to choose the correct fonts and colours, why you don’t need a paint brush in your logo if you are a painter and why $50 logos suck. So… your logo is designed. Congrats! The first part is...
by Jonathan Edwards | Feb 15, 2019 | Design for Print, Fonts, Graphic Design, Logo Design, Marketing, Small Business
In the previous post (Click here to read to Part 1) we looked at brand personality, how to identify your target market, what products you sell (and what you REALLY sell) and my hairstyle in the mid 90s. Now that deeper stuff is out of the way, its time to get...
by Jonathan Edwards | Feb 15, 2019 | Design for Print, Fonts, Graphic Design, Logo Design, Marketing, Small Business
The mid-nineties was the height of Britpop. Way back then, I had somewhat more hair. I took full advantage of this with my Gallagher-esque hairdo – combed down at the front (in no way did this look like a comb-over). Paired with a nice dress shirt, chinos and white...
