by Jon Edwards | Sep 16, 2026 | Design for Print, Marketing, Printing
Ever held a really nice business card in your hand? Maybe I’m a geek, but this is the kind of thing I notice. There is something oddly satisfying about holding it. You notice the weight. The texture. The finish. That might sound a little dramatic for a piece of...
by Jon Edwards | Sep 7, 2026 | Marketing
One of the biggest problems I see with small business marketing is not a lack of ideas. It’s the opposite… there are too many. Post on Facebook. Start doing videos. Send an email newsletter. Try Google Ads. Go networking. Improve SEO. Sponsor the local footy...
by Jon Edwards | Sep 4, 2026 | Marketing, Website Design
You can have a beautiful website with great photos, sharp branding, clear services and plenty of traffic. But if people get to the end of a page and have no idea what to do next, the website has a problem. That is where a CTA comes in. CTA stands for Call to Action,...
by Jon Edwards | Sep 4, 2026 | Content Marketing, Marketing
A capability statement is one of those documents that seems simple until you actually try to make one work. On paper, it is just a few pages about your business. In reality, it has a much bigger job. It needs to quickly explain who you are, what you do, who you work...
by Jon Edwards | Aug 10, 2026 | Content Marketing, Marketing
When a potential client is deciding whether your business is worth a closer look, you usually don’t get much time to make your case. They might be comparing several suppliers. They may be reviewing tender documents, shortlisting contractors or checking whether your...
by Jon Edwards | Jul 13, 2026 | Marketing, Printing
Recently, I had to give an important presentation in Port Moresby on brand marketing and a rebrand. I did not have much time to prepare, so the obvious things mattered. I needed to nail the speech. I needed clear, useful slides. I needed to understand the audience and...
