The Link Between Good Signage and Customer Confidence

The Link Between Good Signage and Customer Confidence

Ever walked into a business and just felt out of place? You stalked them online and on their socials and they looked amazing. The perfect fit.  Then you visit their office to clarify some questions and the narrative shifts.  Their front office is a mess. Piles of...
Designing School Signage That Inspires Students

Designing School Signage That Inspires Students

Think back to the schools you remember most clearly. Chances are, it wasn’t only the classrooms, teachers or playgrounds that stayed with you. It was the feeling of the place. The colours. The messages on the walls. The way the environment made you feel when you...
The Art of Not Making Visitors Feel Stupid

The Art of Not Making Visitors Feel Stupid

I recently visited a local school to quote on some new signage. As usual, I parked the car, grabbed what I needed and went looking for the office. Simple enough, you would think. Except it very quickly became obvious why they needed signage. The wayfinding was almost...
How Signage Can Transform Your Workplace

How Signage Can Transform Your Workplace

Most people think of signage as something that belongs outside a building. A shopfront sign. A pylon sign. A directional sign in the carpark. Something that helps customers find you, recognise you and hopefully walk through the door. And yes, signage does that job...