by Jon Edwards | Jul 13, 2026 | Marketing, Printing
Recently, I had to give an important presentation in Port Moresby on brand marketing and a rebrand. I did not have much time to prepare, so the obvious things mattered. I needed to nail the speech. I needed clear, useful slides. I needed to understand the audience and...
by Jon Edwards | Jul 9, 2026 | Schools
When I was in high school, the Brisbane Strikers won the 1997 National Soccer League Grand Final and the city went a bit mad. My memory of Brisbane celebrating that win is still very clear. The Strikers beat Sydney United 2-0 at Lang Park in front of more than 40,000...
by Jon Edwards | Jul 6, 2026 | Signage, Vehicle Signage
There is a brilliant line in Blackadder where Blackadder says to Baldrick: “Yes, it’s not the only thing that is very small indeed. Your brain, for example, is so minute, Baldrick, that if a hungry cannibal cracked your head open, there wouldn’t be enough inside to...
by Jon Edwards | Jul 3, 2026 | Marketing, Small Business
Most businesses are sitting on a goldmine and do not even realise it. No, I don’t mean your neighbour’s lax internet security settings, opening the door to free wi-fi. I mean your past projects. Completed jobs. Successful rollouts. Happy clients. Problems solved....
by Jon Edwards | Jul 1, 2026 | Signage
I recently visited a local school to quote on some new signage. As usual, I parked the car, grabbed what I needed and went looking for the office. Simple enough, you would think. Except it very quickly became obvious why they needed signage. The wayfinding was almost...
