by Jon Edwards | Sep 22, 2026 | Schools, Signage
Every school has a story. The first principal. The original classrooms. The old uniforms. The sporting wins. The school productions. The students who went on to do remarkable things. But in plenty of schools, that history is sitting in filing cabinets, old photo...
by Jon Edwards | Sep 16, 2026 | Design for Print, Marketing, Printing
Ever held a really nice business card in your hand? Maybe I’m a geek, but this is the kind of thing I notice. There is something oddly satisfying about holding it. You notice the weight. The texture. The finish. That might sound a little dramatic for a piece of...
by Jon Edwards | Sep 7, 2026 | Marketing
One of the biggest problems I see with small business marketing is not a lack of ideas. It’s the opposite… there are too many. Post on Facebook. Start doing videos. Send an email newsletter. Try Google Ads. Go networking. Improve SEO. Sponsor the local footy...
by Jon Edwards | Sep 4, 2026 | Marketing, Website Design
You can have a beautiful website with great photos, sharp branding, clear services and plenty of traffic. But if people get to the end of a page and have no idea what to do next, the website has a problem. That is where a CTA comes in. CTA stands for Call to Action,...
by Jon Edwards | Sep 4, 2026 | Content Marketing, Marketing
A capability statement is one of those documents that seems simple until you actually try to make one work. On paper, it is just a few pages about your business. In reality, it has a much bigger job. It needs to quickly explain who you are, what you do, who you work...
