by Jon Edwards | Jun 5, 2026 | Signage, Vehicle Signage
There are plenty of ways to spend money on advertising. Digital ads. Flyers. Radio. Billboards. Sponsored posts. Mail drops. Some work brilliantly. Some disappear faster than your Monday morning coffee. But one form of advertising often gets overlooked, even though it...
by Jon Edwards | Jun 5, 2026 | Marketing, Small Business
Last week, I took a week’s leave. Between selling a house and preparing for a new baby, life was starting to feel a little too full. Not bad full. Just very, very full. So I cleared the calendar and did something radical. Almost nothing. I stayed home. I pottered in...
by Jon Edwards | Jun 5, 2026 | Graphic Design, Logo Design, Marketing
Some logos age beautifully. Others quietly fall behind the organisation they’re meant to represent. And that’s usually not because the logo was “bad” to begin with. In many cases, it did exactly what it needed to do at the time. It helped the business get recognised,...
by Jon Edwards | May 25, 2026 | Signage
Working with some of the big players in mining, I’ve had the pleasure of visiting a few sites over the years. It’s a nice change of pace from office life. You swap the desk for high vis, pop on a hard hat and step into another world for a little while. And there is a...
by Jon Edwards | May 22, 2026 | Logo Design, Marketing
I recently found myself in the market for a new laptop. Like always, I looked at Apple first. That was it. That was the whole research process. Was I going to compare specs with HP? No. Was I going to build a spreadsheet comparing Lenovo models? Absolutely not. I got...
