by Jon Edwards | Sep 4, 2026 | Content Marketing, Marketing
A capability statement is one of those documents that seems simple until you actually try to make one work. On paper, it is just a few pages about your business. In reality, it has a much bigger job. It needs to quickly explain who you are, what you do, who you work...
by Jon Edwards | Aug 10, 2026 | Content Marketing, Marketing
When a potential client is deciding whether your business is worth a closer look, you usually don’t get much time to make your case. They might be comparing several suppliers. They may be reviewing tender documents, shortlisting contractors or checking whether your...
by Jon Edwards | Apr 8, 2026 | Content Marketing
A few years ago, I read a couple of standout books on business growth. Book Yourself Solid and Key Person of Influence. They both landed the same idea in different ways. If you want to grow, you need to be known for something. Position yourself as the expert in your...
