by Jon Edwards | Mar 3, 2026 | Business Growth, Marketing
There’s a pattern I see all the time. A business decides it needs “more marketing”. And suddenly the room fills with tactical ideas. “Let’s run Google Ads.”“We need a new website.”“Boost a few posts.”“Maybe sponsor that industry event.” It feels productive. Fast....
by Jon Edwards | Feb 3, 2026 | Business Growth, Marketing
Most marketing plans don’t fail because the ideas are bad. They fail because they are built as documents, not as working tools. They look impressive. They cover everything. They tick all the boxes. Then they get saved, shared, and quietly ignored while day-to-day...
by Jon Edwards | Jan 11, 2026 | Business Growth, Marketing, Productivity, Small Business
I have been re-reading The 12 Week Year recently, and it has been reshaping how I think about planning, focus, and execution in business. The central idea of the 12 Week Year is simple. A year is a long time. When goals sit twelve months away, urgency fades and...
by Jon Edwards | Jan 5, 2026 | Business Growth, Graphic Design, Logo Design, Marketing, Small Business
Gosh, here we are again. A new year. This morning I was up early, headphones charged, sneakers on, ready to hit the treadmill. Gym bag packed. Fully committed to banishing a few Christmas and New Year diet sins. The start of a new year has a way of sharpening focus....
by Jon Edwards | Jan 28, 2025 | Business Growth, Marketing
Hi, Today marks a major milestone—my little girl is starting high school. It feels like just yesterday I was chasing her around with a spoonful of mashed carrots and wiping sticky fingers. And now, here we are, facing the next big chapter. In the lead-up to this day,...
by Jon Edwards | Oct 18, 2024 | Business Growth, Marketing, Small Business
Hi all, This week I was in a mentoring session with a small business owner as part of my role in the Queensland Government Mentoring for Growth (M4G) program. For those of you out of the loop, M4G is a fantastic program, offering free mentoring for Queensland...
