by Jon Edwards | Jun 1, 2026 | Graphic Design, Logo Design, Marketing
Some logos age beautifully. Others quietly fall behind the organisation they’re meant to represent. And that’s usually not because the logo was “bad” to begin with. In many cases, it did exactly what it needed to do at the time. It helped the business get recognised,...
by Jon Edwards | May 22, 2026 | Logo Design, Marketing
I recently found myself in the market for a new laptop. Like always, I looked at Apple first. That was it. That was the whole research process. Was I going to compare specs with HP? No. Was I going to build a spreadsheet comparing Lenovo models? Absolutely not. I got...
by Jon Edwards | May 18, 2026 | Marketing, Website Design
Most people do not give your website a careful, generous read. I know. That stings a bit, especially when you spent an hour getting the colour of those buttons juuust right. They land on it, skim the top section, make a few fast judgements, then decide whether to keep...
by Jon Edwards | May 15, 2026 | Marketing
Most capability statements are built to impress. Which is exactly why nobody reads them. They’re full of big claims, tiny text, crowded project lists, generic language and enough corporate buzzwords to make a procurement manager quietly close the PDF and stare out the...
by Jon Edwards | Apr 27, 2026 | Logo Design, Marketing, NDIS
Community service organisations do important work. They support people in vulnerable, stressful and often life-changing moments. But even when the work itself is excellent, the way an organisation presents itself can still create confusion. That is where branding...
by Jon Edwards | Apr 24, 2026 | Marketing, Signage, Small Business
We’ve all been there before. You walk into a business and you’re greeted by a photocopied, sticky-taped bit of A4 paper with the logo on it… and another sign next to it that says, “please clean your shoes before entering.” Not exactly a professional and warm welcome,...
