by Jon Edwards | Jul 3, 2026 | Marketing, Small Business
Most businesses are sitting on a goldmine and do not even realise it. No, I don’t mean your neighbour’s lax internet security settings, opening the door to free wi-fi. I mean your past projects. Completed jobs. Successful rollouts. Happy clients. Problems solved....
by Jon Edwards | Jun 21, 2026 | Design for Print, Marketing, Printing
First impressions are brutal little things. They happen fast, they stick around longer than they should, and sometimes they’re decided before you’ve even had the chance to explain yourself. I learnt this the hard way on a date years ago. I turned up a little...
by Jon Edwards | Jun 15, 2026 | Business Growth, Graphic Design, Marketing
A capability statement is one of those business documents that sounds boring until you actually need one. Then suddenly it matters a lot. You’re quoting for a bigger job. Applying for a tender. Trying to get on a supplier list. Meeting with a corporate client....
by Jon Edwards | Jun 5, 2026 | Marketing, Small Business
Last week, I took a week’s leave. Between selling a house and preparing for a new baby, life was starting to feel a little too full. Not bad full. Just very, very full. So I cleared the calendar and did something radical. Almost nothing. I stayed home. I pottered in...
by Jon Edwards | Jun 1, 2026 | Graphic Design, Logo Design, Marketing
Some logos age beautifully. Others quietly fall behind the organisation they’re meant to represent. And that’s usually not because the logo was “bad” to begin with. In many cases, it did exactly what it needed to do at the time. It helped the business get recognised,...
by Jon Edwards | May 22, 2026 | Logo Design, Marketing
I recently found myself in the market for a new laptop. Like always, I looked at Apple first. That was it. That was the whole research process. Was I going to compare specs with HP? No. Was I going to build a spreadsheet comparing Lenovo models? Absolutely not. I got...
