NDIS Branding Guidelines: Can Providers Use the NDIS Logo?
For NDIS providers, branding is about more than looking professional.
It helps participants, families, carers and support coordinators understand who you are, what you do, and whether they can trust you.
But if your organisation works in the NDIS space, your branding also needs to be careful.
The NDIS has clear rules around use of its logo, acronym and registered provider wording. These rules can affect your website, signage, brochures, business cards, vehicles, email signatures, uniforms and other marketing materials.
Can NDIS providers use the NDIS logo?
Not automatically.
The NDIS logo and acronym are registered trade marks owned by the National Disability Insurance Agency. The official NDIS logo guidelines state that no provider, person or business can use the NDIS logo without written consent from the NDIA. This includes use on advertising, vehicles, buildings, emails, stationery and business cards.
So, before adding the NDIS logo to your website, brochure, signage, vehicle, email signature or social media graphic, check whether you have permission.
Providing NDIS-related services does not automatically give you the right to use the official NDIS logo.
What registered NDIS providers can say
There is a difference between being an NDIS provider and being a registered NDIS provider.
The NDIA states that only registered NDIS providers can use the “I/we heart NDIS” and “I/we support NDIS” logos with the “Registered Provider” tagline. A registered NDIS provider is a person or organisation registered with the NDIS Quality and Safeguards Commission under section 73E of the NDIS Act.
If your organisation is registered, you can say that clearly.
For example:
- Registered NDIS provider
- We are a registered NDIS provider supporting participants across [location].
- Our team provides [service type] for NDIS participants.
Just avoid wording that suggests you are officially endorsed by, or part of, the NDIA.
What unregistered providers should avoid
Unregistered providers need to be clear with their wording.
The NDIA states that if you are not registered, you must not advertise or pass yourself off as a registered provider. It also warns against wording such as “official NDIS provider” if it falsely implies registration.
That does not mean unregistered providers cannot mention the NDIS. It means the wording needs to be accurate.
Instead of: Official NDIS provider
Use: We support self-managed and plan-managed NDIS participants.
Instead of: Registered NDIS services
Use: Support services for NDIS participants.
Words and phrases to be careful with
Some phrases can create confusion or imply something that is not true.
Be careful with:
- NDIS approved
- official NDIS provider
- 100% NDIS funded
- NDIS packages
- NDIS bundles
- guaranteed NDIS funding
- NDIS endorsed
- NDIS accredited, unless accurate
The NDIA says providers should not suggest an affiliation or relationship with the NDIA or NDIS where one does not exist. It also warns against using NDIS in business names, domain names, or product and service names such as “NDIS packages” or “NDIS bundles”.
The NDIA also says providers should not state or imply that particular goods or services will always be covered by the NDIS, or that funding is guaranteed.
Better wording for NDIS provider marketing
Instead of: “NDIS approved services”
Use: We provide support services for NDIS participants.
Instead of: “100% NDIS funded”
Use: Your ability to use NDIS funding will depend on your plan, goals and individual circumstances.
Instead of: “Official NDIS provider”
Use, only if accurate: Registered NDIS provider
Or, if unregistered: We support self-managed and plan-managed NDIS participants.
Instead of: “NDIS packages”
Use: Support options for NDIS participants.
Instead of: “Guaranteed NDIS funding”
Use: Speak with your support coordinator, plan manager or relevant adviser to check whether this support is appropriate for your plan.
This wording is still clear and helpful. It just avoids over claiming.
Where to check your branding
NDIS logo or wording issues can appear across more than just your website.
Check your:
- website footer
- service pages
- brochures and flyers
- office signage
- reception signage
- vehicle signage
- email signatures
- staff uniforms
- business cards
- social media templates
- participant welcome packs
- referral partner documents
- Google Business Profile imagery
A quick review can help you spot outdated logos, unclear wording or claims that need tightening.
Brand Hero supports organisations across signage, print and design, helping create consistent brand and business collateral across different touchpoints.
A simple NDIS branding checklist
Before publishing or printing new material, ask:
- Are we using the official NDIS logo anywhere?
- Do we have written consent from the NDIA to use it?
- Are we saying “registered provider” only if we are registered?
- Are we avoiding wording that suggests official endorsement?
- Are we avoiding phrases such as “NDIS approved” or “100% NDIS funded”?
- Is it clear who we support and what we provide?
- Would a participant or family member understand the next step?
- Is our branding consistent across website, signage, print and digital materials?
This checklist is not legal advice, but it is a useful starting point.
Clear branding builds trust
NDIS providers do important work. Your branding should make that work easier to understand.
When your website, signage, brochures and printed materials are clear and consistent, people are more likely to feel confident approaching your organisation.
Accurate wording also reduces confusion around your relationship with the NDIS.
Check the official NDIS logo guidelines
Before using any NDIS logo, wording or provider claim in your branding, read the official NDIS logo guidelines here:
These guidelines explain when the NDIS logo can and cannot be used, including use on websites, advertising, vehicles, buildings, emails, stationery and business cards.
Need help reviewing your NDIS branding?
Brand Hero helps community services organisations create clear, professional and consistent branding across websites, signage, print and marketing materials.
We can help you review your current brand touchpoints, identify areas of confusion and make your organisation easier to understand.
Book a chat with Brand Hero. We’ll help you make your brand clearer, more consistent and easier for people to trust.
Disclaimer
This article is general information only and is not legal advice. NDIS branding and logo use requirements may change, so always check the official NDIS logo guidelines and contact the NDIA directly before starting any extensive branding, signage, website or marketing work involving NDIS logos, wording or provider claims.