by Jon Edwards | Jan 27, 2026 | Marketing, Signage, Small Business
Conference signage is rarely viewed in ideal conditions. The room is loud. People are moving. Conversations are happening everywhere at once. Attendees are scanning, not studying. In that environment, signage has a very specific job to do. And it has to do it quickly....
by Jon Edwards | Jan 27, 2026 | Marketing, NDIS, Small Business, Vehicle Signage
A few years back, I was researching a company online for a new kitchen. Everything looked spot on.Great reviews.Beautiful photos of their work.Clean, polished, professional. I felt pretty confident walking in. Then I got there. There was an old ute out the front with...
by Jon Edwards | Jan 22, 2026 | Signage, Small Business
Before anyone enters your building, your signage is already shaping expectations. From a distance, it signals credibility and presence. Up close, it reassures visitors they are in the right place. Subtly, it communicates how considered and established the business...
by Jon Edwards | Jan 20, 2026 | Signage, Small Business
Vehicle signage is one of the most visible brand assets a business owns. It is also one of the easiest to get wrong. There is often a push to be bold, eye-catching, and different. Especially with full wraps and larger vehicles, high impact is not just appropriate, it...
by Jon Edwards | Jan 15, 2026 | Marketing, Small Business
Capability statements are often created with a lot of care. They are written thoughtfully, designed professionally, and filled with detail. The expectation is that they will be read closely and evaluated thoroughly. In practice, they are used a little differently....
by Jon Edwards | Jan 11, 2026 | Business Growth, Marketing, Productivity, Small Business
I have been re-reading The 12 Week Year recently, and it has been reshaping how I think about planning, focus, and execution in business. The central idea of the 12 Week Year is simple. A year is a long time. When goals sit twelve months away, urgency fades and...
