we help you develop your brand marketing strategy so you can grow your business

Build a brand that soars

We work with small business owners to get clear on the brand identity, align with their target audience and create marketing strategies designed to turn their business into a brand.

we help you develop your brand marketing strategy so you can grow your business

Build a brand that soars

We work with small business owners to get clear on the brand identity, align with their target audience and create marketing strategies designed to turn their business into a brand.

attract the right leads

convert leads to customers

transform customers to raving fans

Six Main Reasons Why Small Businesses Fail to Soar

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Lack of Clear Brand Identity

If a brand lacks a clear and consistent identity, it can confuse potential customers and fail to create a memorable impression.

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Inconsistent Messaging

If a business’s marketing materials, advertisements, and social media posts don’t align with each other, it can weaken the brand’s credibility and confuse customers.

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Misaligned Target Audience

If a business’s brand marketing doesn’t resonate with the intended demographic or fails to address their needs, it won’t effectively attract or engage the right customers.

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Failure to Differentiate

If a business’s brand marketing doesn’t clearly differentiate it from competitors, it risks being perceived as just another option in a sea of similar products or services.

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Poor Customer Experience

If the actual experience a customer receives doesn’t match the brand’s promises, it can damage trust and hinder growth.

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Ineffective Marketing

If a business invests heavily on marketing that doesn’t effectively reach or engage its target audience, it can be like throwing money and resources down the drain.

Does your business suffer from one or more of the above? We can help.

How We Can Help

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30 Day Brand Clarity Blueprint

Get clarity on your brand’s value proposition, ideal target audience, marketing channels and revenue streams. We look at your existing brand marketing collateral and develop marketing strategies to take your brand to the next level.

$1500+GST

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120 Day Brand Action Plan

Building on the 30 Day Brand Clarity Blueprint, we create and develop actionable marketing goals and work with you to achieve them so you create a brand you can be proud of in just 120 days.

$5000+GST

Ready to take action? Schedule a discovery call below and take the next step towards

building a brand of which you can be proud.

Outcomes That Grow Your Brand’s Power

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Target Audience Identified

You’ll target the the right customers to engage with and identify the key problem you solve in their lives. We’ll then align this with your brand’s messaging so they keep coming knocking at your door.

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Strong Brand Identity

Using the key principles of effective design, we’ll ensure you’ve got a logo that resonates with your audience, ensures you stand out from the crowd and looks professional.

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Highly Impactful Marketing Strategies

You won’t be your industry’s best kept secret any longer. We’ll develop a marketing campaign aimed squarely at your target audience, adding value so you can build trust and grow your brand.

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Effectively Capture & Nurture Leads

Whether its your socials, website, store or a combination of everything, we’ll ensure your lead capture systems are working effectively and nuturing those all important sales leads into paying customers.

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A Loyal Army of Raving Fans

Build trust so you convert those leads into customers. Then build rave reviews and a loyal following so those customers wouldn’t think of going anywhere else.

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Accountability to Succeed

Every project and plan’s chances of success skyrocket when met with accountability. We will be there every step of the way to ensure you smash your goals and grow your brand into a business you are proud of.

Are you ready? Let’s do this.

Next Actions to Increase Your Brand’s Impact

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Step 1: Schedule a Call

We’ll jump on a 15 minute discovery call to uncover your brand’s main pain points and see if we can help you.

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Step 2: Create Action Plan

We will work with you to develop, create and implement a plan designed to create a brand of which you can be proud.

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Step 3: Grow Your Brand

By following the action steps of our plan, your brand will look amazing and attract the right customers through the door, giving you time to grow and develop your business further.

Building Brands From The Ground Up

Meet Jonathan Edwards

Hi…

I’ve helped countless companies with their brand identity and marketing strategy so my clients look professional, feel confident and have solid marketing advice to grow their business.

In this time, I have grown tired of seeing people come to us having received terrible marketing and brand advice, causing them to waste thousands of precious dollars. Or those who’ve gone at it alone with little success, direction and countless hours lost.

I want to help.

I am offering tailored brand marketing coaching to small businesses, so they can grow their business. Using tried and tested concepts of brand marketing, I work with you to develop the tools, assets and processes your business needs to scale and grow.

As an official mentor in both the Queensland Government’s Mentoring for Growth Program and City of Moreton Bay Council’s Digital Leap Mentoring Program, I help local small business operators navigate the multitude of issues they face in building their brand.

Here’s to building a brand you of which you can be proud.

Super Happy Customers We’ve Helped Soar

“Working with Jon has been a game-changer for our business. Before his guidance, our brand lacked direction and struggled to connect with our audience. Jon helped us refine our messaging, define our identity, and craft a marketing strategy that truly resonates.”

Jessie M, Travel Agent

“The results have been incredible—our brand is now more cohesive, engaging, and visible. We’ve seen a noticeable increase in customer engagement and growth since implementing his recommendations. I can’t recommend Jonathan enough for anyone looking to elevate their brand and achieve real results!”

Travis S, Electrician

Tips and Ideas

5 Top Tips to Slash Taxes and Boost Business Growth

by | Jun 15, 2024 | Business Growth,Marketing,Small Business | 0 Comments

Greetings, brand champions! Tax time doesn't always have to be painful. Yes, paying the ATO can be like pulling teeth, but every cloud does have a silver lining!...

How your logo and brand builds trust for your audience

by | Feb 27, 2024 | Logo Design,Marketing,Signage,Small Business,Website Design | 0 Comments

We are currently looking at doing some renovations to our family home. As the children grow up, it’s becoming abundantly clear - it’s adults vs teenagers. And the time...

Your logo isn’t about you! Choosing a style to attract your ideal audience

by | Feb 13, 2024 | Logo Design,Business Growth,Fonts,Graphic Design,Marketing,Small Business | 0 Comments

Being in the branding industry, I tend to look at other people’s logos.  Sometimes it comes with appreciation. Sometimes judgment. Sometimes with the utter amazement...

Guide to City of Moreton Bay Council Signage Regulations

by | Nov 30, 2023 | Signage,Business Growth,Small Business | 0 Comments

If you're thinking about popping up some advertising signs in the lovely City of Moreton Bay region, just a friendly heads-up – there are a few guidelines to keep in...

Filling that blank space for maximum exposure

by | Oct 24, 2023 | Signage,Business Growth,Marketing,Small Business | 0 Comments

Okay I am just going to come out and say it… I am a Swiftie.  I am also 100% aware that a little bit of Tay-Tay isn't what a +40 male should be popping on his Spotify...

The four must-have design elements all good websites contain that make them great

by | Sep 1, 2023 | Website Design,Business Growth,Marketing,Small Business | 0 Comments

I know it, you know it, even your dog knows it… having a website is a great way to market your business. It can reach a far wider audience than conventional forms of...

Why you need a website for your business and what steps you need to take to make it soar

by | Aug 30, 2023 | Website Design,Business Growth,Marketing,Small Business | 0 Comments

It’s on your to-do list, isn't it? Along with submitting your tax, hiring a new employee and updating your super details. There it is staring at you… you need to build...

Unleash your Professionalism: How a Capability Statement Can Help You Win Tenders

by | Jul 18, 2023 | Graphic Design,Business Growth,Marketing,Small Business | 0 Comments

What is a Capability Statement A Capability Statement is a document that outlines a company's capabilities and services offered. It typically includes information on...

Rev Up Your Brand: The Ins and Outs of Car Signage

by | Jun 15, 2023 | Signage,Business Growth,Printing,Small Business | 0 Comments

The power of car signage in brand promotion Car signage is an effective way to promote your brand. It is a simple, yet powerful tool to enhance the visibility of your...

Transform Your Business With Car Wraps: A Guide to Successful Advertising

by | Jun 15, 2023 | Signage,Business Growth,Marketing,Printing,Small Business | 0 Comments

Are you a business owner in Brisbane looking for an effective way to drive up sales? Car wraps can be a great way to advertise your business in style, while also giving...

Great ways to promote PBL values in Queensland Schools

by | Mar 21, 2023 | Signage,Business Growth,Design for Print,Graphic Design,Logo Design,Printing | 0 Comments

Whether you are a family, an organisation or a school, a shared set of values is important. Having a set of core values helps build strong relationships between members...

Celebrating your company’s glorious past

by | Mar 1, 2023 | Signage,Business Growth,Small Business | 0 Comments

Our company is coming up on an important milestone in the next couple of years - 25 years in operation. ‘The Business’ as it was always called, started out of our...

Brainstorming your way to business success

by | Mar 1, 2023 | Signage,Business Growth,Productivity,Small Business | 0 Comments

White space… is there anything worse when you are doing creative planning. Staring at The Dreaded Blank Whiteboard with just a heading to ‘get you started’ can be a...

Communicating Your Company Values

by | Mar 1, 2023 | Signage,Business Growth,Small Business | 0 Comments

If you’ve followed us in the past, or had a logo design meeting at Brand Hero HQ, you might have heard us talk about the components of a brand - the elements that go...

How to Make a Splash With Your Rebrand

by | Feb 1, 2023 | Logo Design,Business Growth,Graphic Design,Small Business | 0 Comments

Way back in 2019 Brand Hero was born out of the ashes (literally) that was All About Print. Our rebrand was a big deal for us - we’d been through a lot and this was a...

Making sure your logo doesn’t lead to cracks in your brand identity

by | Jan 8, 2023 | Logo Design,Business Growth,Graphic Design,Small Business | 0 Comments

A year or so ago, we sold our house. We jumped in on Brisbane’s ridiculous real estate boom and cashed in on our beautiful, but troublesome family home.  Friends and...

Top 5 Tips to Make Your Vehicle Signage Beeping Awesome

by | Aug 22, 2022 | Signage,Marketing,Small Business | 0 Comments

Having signage on your vehicle is a fantastic way to promote your business. Your vehicle is on the road for hundreds of hours every single year and is seen by more than...

Supercharging Your Vehicle Wrap with Extra Bling

by | Aug 1, 2022 | Signage,Marketing,Small Business | 0 Comments

In the world of fashion, adding some extra “bling” is often seen as the thing to do. It helps you stand out and set yourself apart from the rest. Whether it be...

Is a Vehicle Wrap a Good Investment For Your Business? 

by | Jul 25, 2022 | Signage,Business Growth,Small Business | 0 Comments

I was recently reading a great article on marketing and it stressed the importance of putting your brand in the places where your audience hangs out and congregates. If...

3 Crucial Website Ingredients – Bonus Ingredients

by | Jun 14, 2022 | Website Design,Business Growth,Small Business | 0 Comments

Over the next month or so, we will send out some great content to you on these three key ingredients so you can learn exactly how to make sure your website is...

3 Crucial Website Ingredients – Ingredient 3: Images

by | May 31, 2022 | Website Design,Business Growth,Small Business | 0 Comments

Over the next month or so, we will send out some great content to you on these three key ingredients so you can learn exactly how to make sure your website is...

3 Crucial Website Ingredients – Ingredient 2: Layout Design

by | May 17, 2022 | Website Design,Business Growth,Small Business | 0 Comments

Over the next month or so, we will send out some great content to you on these three key ingredients so you can learn exactly how to make sure your website is...

3 Crucial Website Ingredients – Ingredient 1: Copy

by | May 1, 2022 | Website Design,Business Growth,Marketing,Small Business | 0 Comments

Over the next month or so, we will send out some great content to you on these three key ingredients so you can learn exactly how to make sure your website is...

How to use QR Codes for Business

by | Oct 8, 2021 | Business Growth,Marketing,Productivity,Small Business | 0 Comments

When our world was turned upside down from Covid-19 back in early 2020 businesses, families and homes were forced to adapt. New technologies were built, as were new...

What’s a tagline and how do I craft an awesome one for my business?

by | Aug 25, 2021 | Business Growth,Marketing,Small Business | 0 Comments

A tagline is a short phrase sentence that sometimes will accompany a logo. In short, a tagline is a brief statement about what your company stands for - your mantra so...

Building Trust with Brand Consistency

by | Jun 1, 2021 | Design for Print,Fonts,Graphic Design,Logo Design,Marketing,Signage,Small Business,Website Design | 0 Comments

I have a confession to make - I am obsessed with quirky socks. My craze started last year when a colleague got me a 6-month subscription for a novelty sock company....

Beyond ACM: How to take your business image to the next level

by | Apr 5, 2021 | Marketing,Signage,Small Business | 0 Comments

You may have heard of the term ‘ACM’. Standard Aluminium Composite Material signs (ACM) are sturdy, inexpensive and attractive options for many businesses (ourselves...

Why One Page Websites Don’t Work

by | Mar 10, 2021 | Marketing,Small Business,Website Design | 0 Comments

Don’t get me wrong, One Page Websites are a great start if your business is low on funds and you just want to get started with your digital footprint. That said, this...

Why owning your own real estate (i.e. your website) is critical to your online presence

by | Mar 3, 2021 | Marketing,Small Business,Website Design | 0 Comments

If you are a renter, landlords can be tough work at times. No picture hooks in the walls, forever dealing with that leaking tap and certainly no pets. It can be tough...

How to Deal With Mistakes At Work

by | Feb 17, 2021 | Productivity,Small Business | 0 Comments

Warning… I swear a little bit in the following post (sorry Mum) I’m just going to come right out and say it… Brand Hero fucked up lots in 2020. Perhaps our fun and...

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by | Feb 4, 2021 | Community,Marketing,Small Business | 0 Comments

How to give and receive social reviews Sharing the love & goodwill between local businesses is a great way to help grow each other’s companies, build solidarity and...

2019: How gang wars, U2, cancer and moving cheese shaped our amazing year.

by | Nov 12, 2019 | Productivity,Small Business | 0 Comments

To say 2019 was like no other would be an understatement. I know linking gang wars, U2, cancer and cheese seems a little ridiculous, but bear with me. The end of 2018...

How I built my second brain with amazing results using GTD

by | Oct 3, 2019 | Productivity,Small Business | 0 Comments

I have two brains… sometimes it makes me do weird stuff. I often stop whatever I am doing to take down a note or more commonly, shout a command into my phone. “Cat...

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by | Sep 26, 2019 | Marketing,Printing,Small Business | 0 Comments

Most small businesses have a limited marketing budget. We are not like Apple, Nike or BMW and we need to make sure we get as much bang for our buck as possible. And by...

The rise of direct mail marketing

by | Aug 26, 2019 | Marketing,Printing,Small Business | 0 Comments

Last week, I received this printed flyer in the mail and it made me sad. Not like in a ‘death of grumpy cat’ type of sad, it was different. I was sad to see yet another...

All About Print Becomes Brand Hero

by | Jun 30, 2019 | Design for Print,Fonts,Graphic Design,Logo Design,Marketing,Printing,Signage,Small Business,Website Design | 0 Comments

"Oh, I didn't know you did building signs!" This was a recurring comment to me over the years. Building signs could also be replaced with websites, logos, car wraps,...

How to Build a Strong Brand Identity – Part 3

by | Feb 15, 2019 | Design for Print,Fonts,Graphic Design,Logo Design,Marketing,Small Business | 0 Comments

In the previous post (Click here to read to Part 2) we looked at how to choose the correct fonts and colours, why you don't need a paint brush in your logo if you are a...

How to Build a Strong Brand Identity – Part 2

by | Feb 15, 2019 | Design for Print,Fonts,Graphic Design,Logo Design,Marketing,Small Business | 0 Comments

In the previous post (Click here to read to Part 1) we looked at brand personality, how to identify your target market, what products you sell (and what you REALLY...

How to Build a Strong Brand Identity – Part 1

by | Feb 15, 2019 | Design for Print,Fonts,Graphic Design,Logo Design,Marketing,Small Business | 0 Comments

The mid-nineties was the height of Britpop. Way back then, I had somewhat more hair. I took full advantage of this with my Gallagher-esque hairdo – combed down at the...

Does my company need a logo?

by | Dec 12, 2018 | Graphic Design,Logo Design,Marketing,Small Business | 0 Comments

Three businesses walk into a bar… The first business walks up to the bartender and says “I’m the best in the business, wanna hire me?” The second business walks up to...

Top Tips For Showing Gratitude in Business

by | Nov 13, 2018 | Marketing,Printing,Small Business | 0 Comments

Around 5 years ago, we had some friends staying here in Australia from the United States. In general conversation one early November, they mentioned that this would be...

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by | Jul 31, 2018 | Marketing,Productivity,Small Business | 0 Comments

As a small business owner, we get hit from all sides, and on a daily basis. From emails to customer enquiries, from staffing issues to family matters. The long list of...

5 Simple Ways to Reduce Your Tax Bill

by | Jun 7, 2018 | Marketing,Small Business | 0 Comments

Guest Post This is a guest post from Laing Business Solutions. They are a Brisbane-based accountancy and business solutions company offering tailored packages and top...

Great podcasts for small business

by | May 15, 2018 | Productivity,Small Business | 0 Comments

My first car was a bright red Ford Laser. Like any teenage boy, getting a decent stereo system installed was high on my priority list. Surround Sound, Sub Woofer &...

5 Quick Steps to Make Your Blogging Successful

by | Mar 6, 2018 | Marketing,Website Design | 0 Comments

The Blog… the great untouched wilderness of many a small business website. Out of all the website projects we undertake, the intention of running a blog is often high...

5 Quick and Actionable Tips for Improving Your Own SEO

by | Feb 20, 2018 | Marketing,Small Business,Website Design | 0 Comments

  The best kind of website traffic is free organic traffic from search engines. Sadly, though, Google never sends quite as much traffic as you might like. Every...

How to choose the right fonts for your business

by | Feb 6, 2018 | Design for Print,Fonts,Logo Design,Marketing,Small Business,Website Design | 0 Comments

As a graphic designer, the font choices we make for your logos, websites and marketing material can be a polarizing topic. Most designers have favourites, myself...

The importance of relationship marketing

by | Jan 16, 2018 | Marketing,Small Business | 0 Comments

My four-year-old daughter loves all things nature. She is obsessed with fish, wild cats and whales. Last week, she was telling me how clownfish and sea anemones work...

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by | Jan 10, 2018 | Productivity,Small Business | 0 Comments

It’s January & gyms around the country are full. Full of promise, hope and intention. Like many, I ate so much ham and so much cheese over the Christmas period, I...

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by | Dec 15, 2017 | Productivity,Small Business | 0 Comments

I didn’t expect 2017 to go this way. None of the other years preceding it had. I certainly wouldn’t be writing a blog post of this nature at the end of 2016. In early...