Why getting your brand colours correct should matter and how to do it right each time
Last month we did a post on brand consistency. We discussed the importance of maintaining a consistent visual image across all places your logo is seen – from your website, to your vehicles and business cards. Getting your brand colours correct is a critical...
Building Trust with Brand Consistency
I have a confession to make – I am obsessed with quirky socks. My craze started last year when a colleague got me a 6-month subscription for a novelty sock company. Each month I would wait patiently, anticipating what crazy cotton keepsakes would make their way...
All About Print Becomes Brand Hero
“Oh, I didn’t know you did building signs!” This was a recurring comment to me over the years. Building signs could also be replaced with websites, logos, car wraps, etc. Our name didn’t truly reflect the direction that our company had gone....
How to Build a Strong Brand Identity – Part 3
In the previous post (Click here to read to Part 2) we looked at how to choose the correct fonts and colours, why you don’t need a paint brush in your logo if you are a painter and why $50 logos suck. So… your logo is designed. Congrats! The first part is...