What’s a tagline and how do I craft an awesome one for my business?
A tagline is a short phrase sentence that sometimes will accompany a logo. In short, a tagline is a brief statement about what your company stands for – your mantra so to speak. Many times we will do a logo and the customer will ask us about whether or not to...
Building Trust with Brand Consistency
I have a confession to make – I am obsessed with quirky socks. My craze started last year when a colleague got me a 6-month subscription for a novelty sock company. Each month I would wait patiently, anticipating what crazy cotton keepsakes would make their way...
Beyond ACM: How to take your business image to the next level
You may have heard of the term ‘ACM’. Standard Aluminium Composite Material signs (ACM) are sturdy, inexpensive and attractive options for many businesses (ourselves included). However, there are times when a little extra pizzazz is required. Whether it be for...
Why One Page Websites Don’t Work
Don’t get me wrong, One Page Websites are a great start if your business is low on funds and you just want to get started with your digital footprint. That said, this kind of website most probably won’t lead to your being swamped with leads and drowning in sales. What...