by Jon Edwards | Apr 7, 2016 | Fonts, Graphic Design, Logo Design
An effective logo should be timeless. Does yours stand the test of time? A well-crafted logo should last over 10 years without the need to re-design. Whilst a trendy element might look good today, these can date very quickly. If you have been building your brand over...
by Jon Edwards | Mar 8, 2016 | Graphic Design, Logo Design
Every logo tells a story. Great logos, they cut the fat away without removing the overall message. The sign of a great logo is it’s memorability. Who can close their eyes and see the Nike logo, the Apple logo, the McDonalds logo in their mind? Following closely...
by Jon Edwards | Feb 18, 2016 | Design for Print, Graphic Design, Logo Design
At All About Group, we specialise in logo design. When beginning each project, we take 5 key principles into account to ensure the logo design is a success for our clients. A good logo is distinctive, appropriate, practical, simple and it conveys the owner’s intended...
by Jon Edwards | Dec 1, 2015 | Graphic Design, Logo Design
The Emotions Of Colour Responses to colour vary depending on the culture and the age of a person. Here are some general responses to colour by Australian consumers and some logos that use those colours. Marketing and advertising experts point to benefits to...
by Jon Edwards | Dec 1, 2015 | Graphic Design, Logo Design
How To Choose The Right Colours For Your Business Colour is deeply linked to human emotions and moods, with research telling us that a product’s colour influences 60-80% of a customer’s purchasing decision. The right colours can trigger a feeling of confidence, trust...
by Jon Edwards | Nov 30, 2015 | Logo Design
Every company has a brand and every brand has a personality. As a business owner, its vital for you to discover what your brand personality is and how to communicate it day in, day out. The first part of any branding process is understanding your brand personality....
