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Tips & Advice From Industry Experts

The importance of reception signs for businesses

Reception signage, along with acrylic letters, is one of the most critical elements in any company's success story. Before you identify the prospective customer and create your brand, they have an impression of them visually. They decide whether to shake hands with...

Benefits Of Having Commercial Signage For Business

Signage

The success of your company depends on a variety of variables. Commercial signs made with Acrylic require additional work if you want your marketing strategies to be effective. As we know, signage is one of the most crucial components of representing your company to...

How to Build a Strong Brand Identity – Part 3

Design for Print, Fonts, Graphic Design, Logo Design, Marketing, Small Business

In the previous post (Click here to read to Part 2) we looked at how to choose the correct fonts and colours, why you don't need a paint brush in your logo if you are a painter and why $50 logos suck. So... your logo is designed. Congrats! The first part is out of the...

How to Build a Strong Brand Identity – Part 2

Design for Print, Fonts, Graphic Design, Logo Design, Marketing, Small Business

In the previous post (Click here to read to Part 1) we looked at brand personality, how to identify your target market, what products you sell (and what you REALLY sell) and my hairstyle in the mid 90s. Now that deeper stuff is out of the way, its time to get...

How to Build a Strong Brand Identity – Part 1

Design for Print, Fonts, Graphic Design, Logo Design, Marketing, Small Business

The mid-nineties was the height of Britpop. Way back then, I had somewhat more hair. I took full advantage of this with my Gallagher-esque hairdo – combed down at the front (in no way did this look like a comb-over). Paired with a nice dress shirt, chinos and white...

Does my company need a logo?

Graphic Design, Logo Design, Marketing, Small Business

Three businesses walk into a bar… The first business walks up to the bartender and says “I’m the best in the business, wanna hire me?” The second business walks up to the bartender and says “That can’t be true! I’m the best in the business, you should hire me!” Then...

Top Tips For Showing Gratitude in Business

Marketing, Printing, Small Business

Around 5 years ago, we had some friends staying here in Australia from the United States. In general conversation one early November, they mentioned that this would be their first Thanksgiving away from home. Being good Australians, we immediately said “we’ll have...

6 Handy Apps for Small Business

Marketing, Productivity, Small Business

As a small business owner, we get hit from all sides, and on a daily basis. From emails to customer enquiries, from staffing issues to family matters. The long list of firefighting activities goes on! Managing all this can be a juggle (and a struggle). Balls get...

5 Simple Ways to Reduce Your Tax Bill

Marketing, Small Business

Guest Post This is a guest post from Laing Business Solutions. They are a Brisbane-based accountancy and business solutions company offering tailored packages and top notch support for your business.Don’t make tax time too taxing In Australia we pay tax and that is a...

Great podcasts for small business

Productivity, Small Business

My first car was a bright red Ford Laser. Like any teenage boy, getting a decent stereo system installed was high on my priority list. Surround Sound, Sub Woofer & a Removable Face were all very important! With my CD wallet packed with my favourites, that car took...