by Jon Edwards | Aug 10, 2026 | Content Marketing, Marketing
When a potential client is deciding whether your business is worth a closer look, you usually don’t get much time to make your case. They might be comparing several suppliers. They may be reviewing tender documents, shortlisting contractors or checking whether your...
by Jon Edwards | Aug 5, 2026 | Design for Print, Graphic Design
We use AI ourselves. It’s great for brainstorming ideas, testing concepts, writing rough copy, or drafting a polite text to your mother-in-law without wandering into a conversational minefield. But lately, we’re seeing more customers send through AI-generated artwork...
by Jon Edwards | Jul 23, 2026 | Website Design
We do a lot of websites for trades. Plumbers. Electricians. Air conditioning companies. Builders. Glaziers. Landscapers. The sorts of businesses doing real, practical, useful work every day. Towards the end of a website project, we usually ask the client for photos....
by Jon Edwards | Jul 13, 2026 | Marketing, Printing
Recently, I had to give an important presentation in Port Moresby on brand marketing and a rebrand. I did not have much time to prepare, so the obvious things mattered. I needed to nail the speech. I needed clear, useful slides. I needed to understand the audience and...
by Jon Edwards | Jul 9, 2026 | Schools
When I was in high school, the Brisbane Strikers won the 1997 National Soccer League Grand Final and the city went a bit mad. My memory of Brisbane celebrating that win is still very clear. The Strikers beat Sydney United 2-0 at Lang Park in front of more than 40,000...
