by Jon Edwards | May 25, 2026 | Signage
Working with some of the big players in mining, I’ve had the pleasure of visiting a few sites over the years. It’s a nice change of pace from office life. You swap the desk for high vis, pop on a hard hat and step into another world for a little while. And there is a...
by Jon Edwards | May 22, 2026 | Logo Design, Marketing
I recently found myself in the market for a new laptop. Like always, I looked at Apple first. That was it. That was the whole research process. Was I going to compare specs with HP? No. Was I going to build a spreadsheet comparing Lenovo models? Absolutely not. I got...
by Jon Edwards | May 20, 2026 | Signage, Vehicle Signage
A good vehicle wrap works hard. It’s out in the sun. It cops rain, road grime, bird mess, car park chaos, pressure washers, tree sap and the occasional “I swear that bollard wasn’t there yesterday” moment. So yes, vehicle wraps are tough. But they’re not magic. Like...
by Jon Edwards | May 18, 2026 | Marketing, Website Design
Most people do not give your website a careful, generous read. I know. That stings a bit, especially when you spent an hour getting the colour of those buttons juuust right. They land on it, skim the top section, make a few fast judgements, then decide whether to keep...
by Jon Edwards | May 15, 2026 | Marketing
Most capability statements are built to impress. Which is exactly why nobody reads them. They’re full of big claims, tiny text, crowded project lists, generic language and enough corporate buzzwords to make a procurement manager quietly close the PDF and stare out the...
