by Jon Edwards | May 18, 2026 | Marketing, Website Design
Most people do not give your website a careful, generous read. I know. That stings a bit, especially when you spent an hour getting the colour of those buttons juuust right. They land on it, skim the top section, make a few fast judgements, then decide whether to keep...
by Jon Edwards | May 15, 2026 | Marketing
Most capability statements are built to impress. Which is exactly why nobody reads them. They’re full of big claims, tiny text, crowded project lists, generic language and enough corporate buzzwords to make a procurement manager quietly close the PDF and stare out the...
by Jon Edwards | May 13, 2026 | Schools, Signage
I love walking into my daughter’s school. It tidy, shady and has a feel of both belonging and prestige. A school’s brand is more than a logo on the front gate. It’s the feeling families get when they arrive for a tour, the pride students feel when they put on...
by Jon Edwards | May 7, 2026 | Design for Print, Printing
Print has a funny way of making a brand feel more real. In a world full of quick scrolls, skipped ads and inboxes packed with unread emails, printed material gives people something they can actually hold. A brochure, business card, signage display, welcome pack or...
by Jon Edwards | Apr 29, 2026 | Graphic Design, Signage
Walk into a school and you can feel it straight away. Some feel alive. Welcoming. Full of pride. Others? Blank walls. Faded posters. A few notices blu-tacked up that haven’t been touched in years. Same purpose. Completely different experience. The difference usually...
