by Jon Edwards | Jun 30, 2019 | Design for Print, Fonts, Graphic Design, Logo Design, Marketing, Printing, Signage, Small Business, Website Design
“Oh, I didn’t know you did building signs!” This was a recurring comment to me over the years. Building signs could also be replaced with websites, logos, car wraps, etc. Our name didn’t truly reflect the direction that our company had gone....
by Jon Edwards | Feb 15, 2019 | Design for Print, Fonts, Graphic Design, Logo Design, Marketing, Small Business
In the previous post (Click here to read to Part 2) we looked at how to choose the correct fonts and colours, why you don’t need a paint brush in your logo if you are a painter and why $50 logos suck. So… your logo is designed. Congrats! The first part is...
by Jon Edwards | Feb 15, 2019 | Design for Print, Fonts, Graphic Design, Logo Design, Marketing, Small Business
In the previous post (Click here to read to Part 1) we looked at brand personality, how to identify your target market, what products you sell (and what you REALLY sell) and my hairstyle in the mid 90s. Now that deeper stuff is out of the way, its time to get...
by Jon Edwards | Feb 15, 2019 | Design for Print, Fonts, Graphic Design, Logo Design, Marketing, Small Business
The mid-nineties was the height of Britpop. Way back then, I had somewhat more hair. I took full advantage of this with my Gallagher-esque hairdo – combed down at the front (in no way did this look like a comb-over). Paired with a nice dress shirt, chinos and white...
by Jon Edwards | Dec 12, 2018 | Graphic Design, Logo Design, Marketing, Small Business
Three businesses walk into a bar… The first business walks up to the bartender and says “I’m the best in the business, wanna hire me?” The second business walks up to the bartender and says “That can’t be true! I’m the best in the business, you should hire me!” Then...
by Jon Edwards | Nov 13, 2018 | Marketing, Printing, Small Business
Around 5 years ago, we had some friends staying here in Australia from the United States. In general conversation one early November, they mentioned that this would be their first Thanksgiving away from home. Being good Australians, we immediately said “we’ll have...
