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Tips & Advice From Industry Experts

AI Made It. Can We Print It? Not Always

We use AI ourselves. It’s great for brainstorming ideas, testing concepts, writing rough copy, or drafting a polite text to your mother-in-law without wandering into a conversational minefield. But lately, we’re seeing more customers send through AI-generated artwork...

Website Photos for Tradies: Show the Outcome, Not Just the Job

Website Design

We do a lot of websites for trades. Plumbers. Electricians. Air conditioning companies. Builders. Glaziers. Landscapers. The sorts of businesses doing real, practical, useful work every day. Towards the end of a website project, we usually ask the client for photos....

The Role of Print in Professional Sales Meetings

Marketing, Printing

Recently, I had to give an important presentation in Port Moresby on brand marketing and a rebrand. I did not have much time to prepare, so the obvious things mattered. I needed to nail the speech. I needed clear, useful slides. I needed to understand the audience and...

The Most Visible School Sign You Forgot About

Schools

When I was in high school, the Brisbane Strikers won the 1997 National Soccer League Grand Final and the city went a bit mad. My memory of Brisbane celebrating that win is still very clear. The Strikers beat Sydney United 2-0 at Lang Park in front of more than 40,000...

Your Van Is Too Big for a Tiny Decal

Vehicle Signage

There is a brilliant line in Blackadder where Blackadder says to Baldrick: “Yes, it’s not the only thing that is very small indeed. Your brain, for example, is so minute, Baldrick, that if a hungry cannibal cracked your head open, there wouldn’t be enough inside to...

Turning Your Past Projects Into Powerful Proof In Your Capability Statement

Marketing, Small Business

Most businesses are sitting on a goldmine and do not even realise it. No, I don’t mean your neighbour’s lax internet security settings, opening the door to free wi-fi. I mean your past projects. Completed jobs. Successful rollouts. Happy clients. Problems solved....

The Art of Not Making Visitors Feel Stupid

Signage

I recently visited a local school to quote on some new signage. As usual, I parked the car, grabbed what I needed and went looking for the office. Simple enough, you would think. Except it very quickly became obvious why they needed signage. The wayfinding was almost...

How Signage Can Transform Your Workplace

Signage, Small Business

Most people think of signage as something that belongs outside a building. A shopfront sign. A pylon sign. A directional sign in the carpark. Something that helps customers find you, recognise you and hopefully walk through the door. And yes, signage does that job...

Bringing School Values to Life Through Design

Schools

Most schools have values. Respect. Responsibility. Courage. Kindness. Learning. Belonging. Integrity. Good words. Important words. But here’s the thing: if those values only live in a handbook, on a website page or in a fading poster near the office, they’re probably...

Why Cheap Business Cards Can Hurt Your Brand

Design for Print, Marketing, Printing

First impressions are brutal little things. They happen fast, they stick around longer than they should, and sometimes they’re decided before you’ve even had the chance to explain yourself. I learnt this the hard way on a date years ago. I turned up a little...