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Tips & Advice From Industry Experts

Why Vehicle Signage Is the Cheapest Advertising You’ll Ever Buy

There are plenty of ways to spend money on advertising. Digital ads. Flyers. Radio. Billboards. Sponsored posts. Mail drops. Some work brilliantly. Some disappear faster than your Monday morning coffee. But one form of advertising often gets overlooked, even though it...

Smart Ways to Spend Your EOFY Budget Before 30 June

Marketing, Small Business

Last week, I took a week’s leave. Between selling a house and preparing for a new baby, life was starting to feel a little too full. Not bad full. Just very, very full. So I cleared the calendar and did something radical. Almost nothing. I stayed home. I pottered in...

7 Signs Your Brand Has Outgrown Its Logo

Graphic Design, Logo Design, Marketing

Some logos age beautifully. Others quietly fall behind the organisation they’re meant to represent. And that’s usually not because the logo was “bad” to begin with. In many cases, it did exactly what it needed to do at the time. It helped the business get recognised,...

What Mining and Industrial Sites Require From Signage

Signage

Working with some of the big players in mining, I’ve had the pleasure of visiting a few sites over the years. It’s a nice change of pace from office life. You swap the desk for high vis, pop on a hard hat and step into another world for a little while. And there is a...

How a Strong Brand Helps You Charge More

Logo Design, Marketing

I recently found myself in the market for a new laptop. Like always, I looked at Apple first. That was it. That was the whole research process. Was I going to compare specs with HP? No. Was I going to build a spreadsheet comparing Lenovo models? Absolutely not. I got...

The Lifespan of Vehicle Wraps (And How to Make Them Last)

Signage, Vehicle Signage

A good vehicle wrap works hard. It’s out in the sun. It cops rain, road grime, bird mess, car park chaos, pressure washers, tree sap and the occasional “I swear that bollard wasn’t there yesterday” moment. So yes, vehicle wraps are tough. But they’re not magic. Like...

What People Notice About Your Website Before They Contact You

Marketing, Website Design

Most people do not give your website a careful, generous read. I know. That stings a bit, especially when you spent an hour getting the colour of those buttons juuust right. They land on it, skim the top section, make a few fast judgements, then decide whether to keep...

How to Write a Capability Statement That Actually Gets Read

Marketing

Most capability statements are built to impress. Which is exactly why nobody reads them. They’re full of big claims, tiny text, crowded project lists, generic language and enough corporate buzzwords to make a procurement manager quietly close the PDF and stare out the...

The Role of Visual Branding in Schools

Schools, Signage

I love walking into my daughter's school. It tidy, shady and has a feel of both belonging and prestige. A school’s brand is more than a logo on the front gate. It’s the feeling families get when they arrive for a tour, the pride students feel when they put on the...

Why Print Still Builds Trust

Design for Print, Printing

Print has a funny way of making a brand feel more real. In a world full of quick scrolls, skipped ads and inboxes packed with unread emails, printed material gives people something they can actually hold. A brochure, business card, signage display, welcome pack or...