Boost your marketing collateral with simple stock upgrades
Most small businesses have a limited marketing budget. We are not like Apple, Nike or BMW and we need to make sure we get as much bang for our buck as possible. And by that, I don’t mean in a ‘cram every service you offer into a DL flyer’ kind of way. We just want to...
The rise of direct mail marketing
Last week, I received this printed flyer in the mail and it made me sad. Not like in a ‘death of grumpy cat’ type of sad, it was different. I was sad to see yet another small business throw their hard-earned money down the drain and wasting their precious time with...
All About Print Becomes Brand Hero
“Oh, I didn’t know you did building signs!” This was a recurring comment to me over the years. Building signs could also be replaced with websites, logos, car wraps, etc. Our name didn’t truly reflect the direction that our company had gone....
How to Build a Strong Brand Identity – Part 3
In the previous post (Click here to read to Part 2) we looked at how to choose the correct fonts and colours, why you don’t need a paint brush in your logo if you are a painter and why $50 logos suck. So… your logo is designed. Congrats! The first part is...