by Jon Edwards | Jan 15, 2026 | Marketing, Small Business
Capability statements are often created with a lot of care. They are written thoughtfully, designed professionally, and filled with detail. The expectation is that they will be read closely and evaluated thoroughly. In practice, they are used a little differently....
by Jon Edwards | Jan 13, 2026 | Marketing, Website Design
The new year has a way of sharpening focus. Plans are reviewed. Priorities are reset. There is a natural pause that invites reflection before momentum builds again. For many businesses, that reflection turns to their website. It might not feel broken, but it also...
by Jon Edwards | Jan 11, 2026 | Business Growth, Marketing, Productivity, Small Business
I have been re-reading The 12 Week Year recently, and it has been reshaping how I think about planning, focus, and execution in business. The central idea of the 12 Week Year is simple. A year is a long time. When goals sit twelve months away, urgency fades and...
by Jon Edwards | Jan 5, 2026 | Design for Print, Marketing, Printing, Small Business
When I bought my first home, a small townhouse, I decided it was time to be a responsible adult and own some tools. So I bought a tool wallet. Not a toolbox. A wallet. Slim. Compact. Very optimistic. Inside it were a few basics and a screwdriver that was far better...
by Jon Edwards | Jan 5, 2026 | Business Growth, Graphic Design, Logo Design, Marketing, Small Business
Gosh, here we are again. A new year. This morning I was up early, headphones charged, sneakers on, ready to hit the treadmill. Gym bag packed. Fully committed to banishing a few Christmas and New Year diet sins. The start of a new year has a way of sharpening focus....
by Jon Edwards | Dec 27, 2025 | Marketing, NDIS, Uncategorized, Website Design
A lot of community services websites are built with good intentions. They list the services. They include some photos. They have a contact page. And technically, yes, they are “online”. But that does not always mean they are doing their job. For community services...
