by Jon Edwards | Jun 30, 2019 | Design for Print, Fonts, Graphic Design, Logo Design, Marketing, Printing, Signage, Small Business, Website Design
“Oh, I didn’t know you did building signs!” This was a recurring comment to me over the years. Building signs could also be replaced with websites, logos, car wraps, etc. Our name didn’t truly reflect the direction that our company had gone....
by Jon Edwards | Feb 15, 2019 | Design for Print, Fonts, Graphic Design, Logo Design, Marketing, Small Business
In the previous post (Click here to read to Part 2) we looked at how to choose the correct fonts and colours, why you don’t need a paint brush in your logo if you are a painter and why $50 logos suck. So… your logo is designed. Congrats! The first part is...
by Jon Edwards | Feb 15, 2019 | Design for Print, Fonts, Graphic Design, Logo Design, Marketing, Small Business
In the previous post (Click here to read to Part 1) we looked at brand personality, how to identify your target market, what products you sell (and what you REALLY sell) and my hairstyle in the mid 90s. Now that deeper stuff is out of the way, its time to get...
by Jon Edwards | Feb 15, 2019 | Design for Print, Fonts, Graphic Design, Logo Design, Marketing, Small Business
The mid-nineties was the height of Britpop. Way back then, I had somewhat more hair. I took full advantage of this with my Gallagher-esque hairdo – combed down at the front (in no way did this look like a comb-over). Paired with a nice dress shirt, chinos and white...
by Jon Edwards | Feb 6, 2018 | Design for Print, Fonts, Logo Design, Marketing, Small Business, Website Design
As a graphic designer, the font choices we make for your logos, websites and marketing material can be a polarizing topic. Most designers have favourites, myself included. Right now, we are liking Roboto, but this could change sometime in 2018. And, like all good...
by Jon Edwards | Sep 22, 2017 | Design for Print, Graphic Design, Logo Design, Website Design
As both graphic designers and web designers, having great software is critical to producing a great job. Just like a carpenter needs a good quality drill and saw, us designers need the right tools too! That said, we see lots of files coming to us being designed...
