by Jon Edwards | Jan 5, 2026 | Design for Print, Marketing, Printing, Small Business
When I bought my first home, a small townhouse, I decided it was time to be a responsible adult and own some tools. So I bought a tool wallet. Not a toolbox. A wallet. Slim. Compact. Very optimistic. Inside it were a few basics and a screwdriver that was far better...
by Jon Edwards | Jul 13, 2021 | Design for Print, Graphic Design, Printing, Signage, Small Business
Last month we did a post on brand consistency. We discussed the importance of maintaining a consistent visual image across all places your logo is seen – from your website, to your vehicles and business cards. Getting your brand colours correct is a critical...
by Jon Edwards | Jun 1, 2021 | Design for Print, Fonts, Graphic Design, Logo Design, Marketing, Signage, Small Business, Website Design
I have a confession to make – I am obsessed with quirky socks. My craze started last year when a colleague got me a 6-month subscription for a novelty sock company. Each month I would wait patiently, anticipating what crazy cotton keepsakes would make their way...
by Jon Edwards | Jun 30, 2019 | Design for Print, Fonts, Graphic Design, Logo Design, Marketing, Printing, Signage, Small Business, Website Design
“Oh, I didn’t know you did building signs!” This was a recurring comment to me over the years. Building signs could also be replaced with websites, logos, car wraps, etc. Our name didn’t truly reflect the direction that our company had gone....
by Jon Edwards | Feb 15, 2019 | Design for Print, Fonts, Graphic Design, Logo Design, Marketing, Small Business
In the previous post (Click here to read to Part 2) we looked at how to choose the correct fonts and colours, why you don’t need a paint brush in your logo if you are a painter and why $50 logos suck. So… your logo is designed. Congrats! The first part is...
by Jon Edwards | Feb 15, 2019 | Design for Print, Fonts, Graphic Design, Logo Design, Marketing, Small Business
In the previous post (Click here to read to Part 1) we looked at brand personality, how to identify your target market, what products you sell (and what you REALLY sell) and my hairstyle in the mid 90s. Now that deeper stuff is out of the way, its time to get...
