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Tips & Advice From Industry Experts
The internet (for all its pros, cons and cat videos) shows no signs of slowing down. In the past 15 years, this wonderful creation has changed the way we talk to our friends, find a loved one, access information and also, do business. The Shift From a business...
5 Key Principles of Logo Design: Versatility
An effective logo works across a variety of media and applications. The goal of a company logo is to present a unified image of your company that suits ALL purposes. This means planning ahead and doing it right the first time. Let's Think... Where do companies display...
5 Key Principles of Logo Design: Timelessness
An effective logo should be timeless. Does yours stand the test of time? A well-crafted logo should last over 10 years without the need to re-design. Whilst a trendy element might look good today, these can date very quickly. If you have been building your brand over...
5 Key Principles of Logo Design: Memorability
Every logo tells a story. Great logos, they cut the fat away without removing the overall message. The sign of a great logo is it's memorability. Who can close their eyes and see the Nike logo, the Apple logo, the McDonalds logo in their mind? Following closely on the...
5 Key Principles of Logo Design: Simplicity
At All About Group, we specialise in logo design. When beginning each project, we take 5 key principles into account to ensure the logo design is a success for our clients. A good logo is distinctive, appropriate, practical, simple and it conveys the owner’s intended...
Knowing Your Colour Numbers
Colours all have unique codes or numbers that help to get the exact match when printing or using them online. Depending on whether you are using the colour online or through a printing process, you will need to know different numbers. PMS USE: PRINTING Pantone is an...
The Emotions Of Colour
The Emotions Of Colour Responses to colour vary depending on the culture and the age of a person. Here are some general responses to colour by Australian consumers and some logos that use those colours. Marketing and advertising experts point to benefits to...
The Psychology Of Colour
How To Choose The Right Colours For Your Business Colour is deeply linked to human emotions and moods, with research telling us that a product’s colour influences 60-80% of a customer’s purchasing decision. The right colours can trigger a feeling of confidence, trust...
Your Brand Personality
Every company has a brand and every brand has a personality. As a business owner, its vital for you to discover what your brand personality is and how to communicate it day in, day out. The first part of any branding process is understanding your brand personality....
Printing: Digital vs Offset
At All About Group, we offer a wide range of print options, depending on what is required. Many customers have different requirements for different jobs. Do you need it quick? Is colour important? Do you only need 50 of something? All of these factors determine the use of print technology. Check out the differences:
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3/41 Deakin St, Brendale QLD 4500