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Tips & Advice From Industry Experts
3 Crucial Website Ingredients – Ingredient 1: Copy
Over the next month or so, we will send out some great content to you on these three key ingredients so you can learn exactly how to make sure your website is performing for your business. Today we are looking at Ingredient #1: Copy Copy (the written words on...
How to use QR Codes for Business
When our world was turned upside down from Covid-19 back in early 2020 businesses, families and homes were forced to adapt. New technologies were built, as were new ways of doing business. In other cases, already invented items with once a periodic and limited use...
What’s a tagline and how do I craft an awesome one for my business?
A tagline is a short phrase sentence that sometimes will accompany a logo. In short, a tagline is a brief statement about what your company stands for - your mantra so to speak. Many times we will do a logo and the customer will ask us about whether or not to include...
Why getting your brand colours correct should matter and how to do it right each time
Last month we did a post on brand consistency. We discussed the importance of maintaining a consistent visual image across all places your logo is seen - from your website, to your vehicles and business cards. Getting your brand colours correct is a critical element...
Why it’s important to have site safety signs
Whether you are on a mining site or construction site, having professionally-made safety signs is not only important, it is mandatory. Highly visible safety signs for construction sites help prevent injuries to onsite workers, communicate dangerous hazards to site...
Building Trust with Brand Consistency
I have a confession to make - I am obsessed with quirky socks. My craze started last year when a colleague got me a 6-month subscription for a novelty sock company. Each month I would wait patiently, anticipating what crazy cotton keepsakes would make their way into...
Beyond ACM: How to take your business image to the next level
You may have heard of the term ‘ACM’. Standard Aluminium Composite Material signs (ACM) are sturdy, inexpensive and attractive options for many businesses (ourselves included). However, there are times when a little extra pizzazz is required. Whether it be for...
Why One Page Websites Don’t Work
Don’t get me wrong, One Page Websites are a great start if your business is low on funds and you just want to get started with your digital footprint. That said, this kind of website most probably won’t lead to your being swamped with leads and drowning in sales. What...
Why owning your own real estate (i.e. your website) is critical to your online presence
If you are a renter, landlords can be tough work at times. No picture hooks in the walls, forever dealing with that leaking tap and certainly no pets. It can be tough when they hold all the cards. In a business sense, the social media giants little like landlords at...
How to Deal With Mistakes At Work
Warning… I swear a little bit in the following post (sorry Mum) I’m just going to come right out and say it… Brand Hero fucked up lots in 2020. Perhaps our fun and fresh socials sometimes do not tell the full story, but last year wasn’t always rainbows and unicorns....
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