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Tips & Advice From Industry Experts

5 Types of Social Proof Every Business Website Should Have

Think about the last time you hired someone to work on your home. You probably didn’t choose them purely because their website said they were reliable. You looked at reviews, checked their previous work or asked someone who had used them. Your customers do much the...

How Print Supports Face-to-Face Networking

Design for Print, Printing

Apparently, print is dead. Someone I’m coaching emailed me the other day. They’re getting a new business established and were looking at the foundations: business cards, brochures and a company profile. Useful things to take into meetings and leave with potential...

The Best School Merchandise Ideas by Age Group

Schools

Give a five-year-old a colouring pack and you might make their morning. Give the same pack to a Year 12 student and you’ll probably get a look. School merchandise works best when it reflects the students receiving it. Their age, interests and daily routines should...

Designing Vehicle Signage That People Can Read at 60km/h

Signage, Vehicle Signage

You pull up beside a work ute. There’s a logo, seven services, three phone numbers, a Facebook icon and something that might be an email address. Before you work out what the business does, the lights change. Someone paid to put all that information there....

How Capability Statements Help You Pre-Qualify for Tenders

Business Growth, Marketing

“Send us your capability statement.” You’ve had a promising meeting. The organisation needs the services you provide. You know your team could do the job. Then you open your capability statement and realise it still features a staff member who left three years ago, a...

Why Cluttered Vehicle Signage Doesn’t Work

Vehicle Signage

Vehicle signage has one job above all else. Get noticed, get understood and help people remember who you are. That sounds simple enough, but it is amazing how many vehicle wraps and graphics try to do everything at once. Logo. Phone number. Website. Email. ABN....

Brisbane Schools: How Timeline Walls Celebrate School History

Schools, Signage

Every school has a story. The first principal. The original classrooms. The old uniforms. The sporting wins. The school productions. The students who went on to do remarkable things. But in plenty of schools, that history is sitting in filing cabinets, old photo...

The Psychology of Printed Marketing Materials

Design for Print, Marketing, Printing

Ever held a really nice business card in your hand? Maybe I’m a geek, but this is the kind of thing I notice. There is something oddly satisfying about holding it. You notice the weight. The texture. The finish. That might sound a little dramatic for a piece of...

How to Build a Simple Marketing Plan

Marketing

One of the biggest problems I see with small business marketing is not a lack of ideas. It’s the opposite... there are too many. Post on Facebook. Start doing videos. Send an email newsletter. Try Google Ads. Go networking. Improve SEO. Sponsor the local footy club....

What Is a CTA and Why Does Your Website Need Them?

Marketing, Website Design

You can have a beautiful website with great photos, sharp branding, clear services and plenty of traffic. But if people get to the end of a page and have no idea what to do next, the website has a problem. That is where a CTA comes in. CTA stands for Call to Action,...