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Tips & Advice From Industry Experts

How Vehicle Signage Builds Brand Recognition

Are you amazing at what you do? I bet you are. Most business owners are. They’ve spent years refining their craft, building experience, solving problems and delivering great results for their customers. And yet, for many of them, there’s still a frustrating pattern...

How a Good Capability Statement Can Open Doors to Bigger Contracts

Business Growth, Content Marketing, Marketing

When a potential client is deciding whether your business is worth a closer look, you usually don’t get much time to make your case. They might be comparing several suppliers. They may be reviewing tender documents, shortlisting contractors or checking whether your...

AI Made It. Can We Print It? Not Always

Design for Print, Graphic Design

We use AI ourselves. It’s great for brainstorming ideas, testing concepts, writing rough copy, or drafting a polite text to your mother-in-law without wandering into a conversational minefield. But lately, we’re seeing more customers send through AI-generated artwork...

Website Photos for Tradies: Show the Outcome, Not Just the Job

Website Design

We do a lot of websites for trades. Plumbers. Electricians. Air conditioning companies. Builders. Glaziers. Landscapers. The sorts of businesses doing real, practical, useful work every day. Towards the end of a website project, we usually ask the client for photos....

The Role of Print in Professional Sales Meetings

Marketing, Printing

Recently, I had to give an important presentation in Port Moresby on brand marketing and a rebrand. I did not have much time to prepare, so the obvious things mattered. I needed to nail the speech. I needed clear, useful slides. I needed to understand the audience and...

The Most Visible School Sign You Forgot About

Schools

When I was in high school, the Brisbane Strikers won the 1997 National Soccer League Grand Final and the city went a bit mad. My memory of Brisbane celebrating that win is still very clear. The Strikers beat Sydney United 2-0 at Lang Park in front of more than 40,000...

Your Van Is Too Big for a Tiny Decal

Vehicle Signage

There is a brilliant line in Blackadder where Blackadder says to Baldrick: “Yes, it’s not the only thing that is very small indeed. Your brain, for example, is so minute, Baldrick, that if a hungry cannibal cracked your head open, there wouldn’t be enough inside to...

Turning Your Past Projects Into Powerful Proof In Your Capability Statement

Marketing, Small Business

Most businesses are sitting on a goldmine and do not even realise it. No, I don’t mean your neighbour’s lax internet security settings, opening the door to free wi-fi. I mean your past projects. Completed jobs. Successful rollouts. Happy clients. Problems solved....

The Art of Not Making Visitors Feel Stupid

Signage

I recently visited a local school to quote on some new signage. As usual, I parked the car, grabbed what I needed and went looking for the office. Simple enough, you would think. Except it very quickly became obvious why they needed signage. The wayfinding was almost...

How Signage Can Transform Your Workplace

Signage, Small Business

Most people think of signage as something that belongs outside a building. A shopfront sign. A pylon sign. A directional sign in the carpark. Something that helps customers find you, recognise you and hopefully walk through the door. And yes, signage does that job...