Why owning your own real estate (i.e. your website) is critical to your online presence
If you are a renter, landlords can be tough work at times. No picture hooks in the walls, forever dealing with that leaking tap and certainly no pets. It can be tough when they hold all the cards. In a business sense, the social media giants little like landlords at...
Sharing Good Vibes
How to give and receive social reviews Sharing the love & goodwill between local businesses is a great way to help grow each other’s companies, build solidarity and spread overall good vibes in the local community. Whilst a good old-fashioned ‘thank you’ never...
Boost your marketing collateral with simple stock upgrades
Most small businesses have a limited marketing budget. We are not like Apple, Nike or BMW and we need to make sure we get as much bang for our buck as possible. And by that, I don’t mean in a ‘cram every service you offer into a DL flyer’ kind of way. We just want to...
The rise of direct mail marketing
Last week, I received this printed flyer in the mail and it made me sad. Not like in a ‘death of grumpy cat’ type of sad, it was different. I was sad to see yet another small business throw their hard-earned money down the drain and wasting their precious time with...