Marketing Articles & Insights

First Day Jitters and Business Branding: Why First Impressions Count

by Jon Edwards | Jan 28, 2025 | Business Growth, Design for Print, Graphic Design, Logo Design, Marketing

Hi, Today marks a major milestone—my little girl is starting high school. It feels like just yesterday I was chasing her around with a spoonful of mashed carrots and wiping sticky fingers. And now, here we are, facing the next big chapter. In the lead-up to this day,...

Family Ties and Brand Vibes: Why Consistency is Your Secret Weapon

by Jon Edwards | Jan 9, 2025 | Business Growth, Logo Design, Marketing, Small Business

Hi, Happy New Year, everyone! I hope you all had a restful break and are ready to tackle 2025 head-on. Over the holidays, we took the kids to Caloundra for a week’s getaway with my sister, her husband, and their two children. Now, let’s be honest—holidays with kids...

How to Write A Successful Grant Application

by Jon Edwards | Oct 18, 2024 | Business Growth, Marketing, Small Business

Hi all, This week I was in a mentoring session with a small business owner as part of my role in the Queensland Government Mentoring for Growth (M4G) program. For those of you out of the loop, M4G is a fantastic program, offering free mentoring for Queensland...

5 Top Tips to Slash Taxes and Boost Business Growth

by Jon Edwards | Jun 15, 2024 | Business Growth, Marketing, Small Business

Greetings, brand champions! Tax time doesn’t always have to be painful. Yes, paying the ATO can be like pulling teeth, but every cloud does have a silver lining! Instead of handing over wads of your hard-earned to these guys, why not try to minimise your tax...