How To Choose The Right Colours For Your Business Colour is deeply linked to human emotions and moods, with research telling us that a product’s colour influences 60-80% of a customer’s purchasing decision. The right colours can trigger a feeling of confidence, trust...
Every company has a brand and every brand has a personality. As a business owner, its vital for you to discover what your brand personality is and how to communicate it day in, day out. The first part of any branding process is understanding your brand personality....
