Logo Design Articles & Insights

All About Print Becomes Brand Hero

by Jon Edwards | Jun 30, 2019 | Design for Print, Fonts, Graphic Design, Logo Design, Marketing, Printing, Signage, Small Business, Website Design

“Oh, I didn’t know you did building signs!” This was a recurring comment to me over the years. Building signs could also be replaced with websites, logos, car wraps, etc. Our name didn’t truly reflect the direction that our company had gone....

How to Build a Strong Brand Identity – Part 3

by Jon Edwards | Feb 15, 2019 | Design for Print, Fonts, Graphic Design, Logo Design, Marketing, Small Business

In the previous post (Click here to read to Part 2) we looked at how to choose the correct fonts and colours, why you don’t need a paint brush in your logo if you are a painter and why $50 logos suck. So… your logo is designed. Congrats! The first part is...

How to Build a Strong Brand Identity – Part 2

by Jon Edwards | Feb 15, 2019 | Design for Print, Fonts, Graphic Design, Logo Design, Marketing, Small Business

In the previous post (Click here to read to Part 1) we looked at brand personality, how to identify your target market, what products you sell (and what you REALLY sell) and my hairstyle in the mid 90s. Now that deeper stuff is out of the way, its time to get...

How to Build a Strong Brand Identity – Part 1

by Jon Edwards | Feb 15, 2019 | Design for Print, Fonts, Graphic Design, Logo Design, Marketing, Small Business

The mid-nineties was the height of Britpop. Way back then, I had somewhat more hair. I took full advantage of this with my Gallagher-esque hairdo – combed down at the front (in no way did this look like a comb-over). Paired with a nice dress shirt, chinos and white...

Does my company need a logo?

by Jon Edwards | Dec 12, 2018 | Graphic Design, Logo Design, Marketing, Small Business

Three businesses walk into a bar… The first business walks up to the bartender and says “I’m the best in the business, wanna hire me?” The second business walks up to the bartender and says “That can’t be true! I’m the best in the business, you should hire me!” Then...

How to choose the right fonts for your business

by Jon Edwards | Feb 6, 2018 | Design for Print, Fonts, Logo Design, Marketing, Small Business, Website Design

As a graphic designer, the font choices we make for your logos, websites and marketing material can be a polarizing topic. Most designers have favourites, myself included. Right now, we are liking Roboto, but this could change sometime in 2018. And, like all good...

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