by Jon Edwards | Feb 15, 2019 | Design for Print, Fonts, Graphic Design, Logo Design, Marketing, Small Business
In the previous post (Click here to read to Part 1) we looked at brand personality, how to identify your target market, what products you sell (and what you REALLY sell) and my hairstyle in the mid 90s. Now that deeper stuff is out of the way, its time to get...
by Jon Edwards | Feb 15, 2019 | Design for Print, Fonts, Graphic Design, Logo Design, Marketing, Small Business
The mid-nineties was the height of Britpop. Way back then, I had somewhat more hair. I took full advantage of this with my Gallagher-esque hairdo – combed down at the front (in no way did this look like a comb-over). Paired with a nice dress shirt, chinos and white...
by Jon Edwards | Dec 12, 2018 | Graphic Design, Logo Design, Marketing, Small Business
Three businesses walk into a bar… The first business walks up to the bartender and says “I’m the best in the business, wanna hire me?” The second business walks up to the bartender and says “That can’t be true! I’m the best in the business, you should hire me!” Then...
by Jon Edwards | Sep 22, 2017 | Design for Print, Graphic Design, Logo Design, Website Design
As both graphic designers and web designers, having great software is critical to producing a great job. Just like a carpenter needs a good quality drill and saw, us designers need the right tools too! That said, we see lots of files coming to us being designed...
by Jon Edwards | May 5, 2016 | Design for Print, Graphic Design, Logo Design
An effective logo works across a variety of media and applications. The goal of a company logo is to present a unified image of your company that suits ALL purposes. This means planning ahead and doing it right the first time. Let’s Think… Where do...
by Jon Edwards | Apr 7, 2016 | Fonts, Graphic Design, Logo Design
An effective logo should be timeless. Does yours stand the test of time? A well-crafted logo should last over 10 years without the need to re-design. Whilst a trendy element might look good today, these can date very quickly. If you have been building your brand over...
