


Perception is Everything: Ensuring Your Target Customers Say “I Do”
Hi… My partner and I recently got engaged—cue shopping for wedding dresses, photographers, and overpriced white cakes. Another big box to tick is the venue hire. Ranging from renting a box and paying a small fortune to an old church and paying a large fortune,...
First Day Jitters and Business Branding: Why First Impressions Count
Hi, Today marks a major milestone—my little girl is starting high school. It feels like just yesterday I was chasing her around with a spoonful of mashed carrots and wiping sticky fingers. And now, here we are, facing the next big chapter. In the lead-up to this day,...
Family Ties and Brand Vibes: Why Consistency is Your Secret Weapon
Hi, Happy New Year, everyone! I hope you all had a restful break and are ready to tackle 2025 head-on. Over the holidays, we took the kids to Caloundra for a week’s getaway with my sister, her husband, and their two children. Now, let’s be honest—holidays with kids...
How to Write A Successful Grant Application
Hi all, This week I was in a mentoring session with a small business owner as part of my role in the Queensland Government Mentoring for Growth (M4G) program. For those of you out of the loop, M4G is a fantastic program, offering free mentoring for Queensland...