In the last few years, we’ve seen a decent chunk of vehicle signage jobs through our merry doors. And one thing is for sure – there is an arms race heating up. Gone are the days of a business simply wanting their logo on their doors. With large vans getting more popular, the artboard for vehicle signage also gets bigger.
Many marketing-savvy businesses are jumping on this to ensure that they take full advantage of the branding opportunity presented. With the average vehicle being seen in traffic almost 2000 times on any given day, it’s a no brainer – so why not go big.
As a result, things are heating up in the vehicle signage market. Graphics are getting bigger, brighter and bolder – all in an effort to stand out from the competition. For us, it’s fantastic to see such great and creative designs on the road!
Let’s have a short look at what you can do to leverage this fantastic marketing medium to your full advantage.
Choose the Right Design
Your design is the bedrock of a great vehicle wrap and the first step in making it look amazing. You want it to align with your brand identity, with on-brand colours, fonts and messaging.
Incorporate Unique Elements
Incorporating unique elements such as different vinyls into your vehicle wrap is a great way to stand out in traffic. Using mirror or metallic vinyls, matt vinyls or even textured vinyls ensures your vehicle wrap is unique to your business and is sure to catch the eye.
Utilise the Shape of the Vehicle
Whether it’s a Hyundai Staria, Ford Ranger or Toyota Hilace, working with the vehicle’s shape and contours is a great way to enhance the vehicle wrap design. Using these bodylines allows the vehicle wrap company to create stand out sections, hide necessary vinyl joins and more.
Balance Information and Impact
Whilst some information is needed, we tend to aim for impact over information. Keep it simple – some base-level contact details (phone, website, socials) and a few service points. This way, your logo and brand identity have a place to shine without the clutter!
Add Interactive or Dynamic Elements
QR Codes continue to grow in popularity and it’s a great way to get people off your vehicle and onto your website. You could even send them directly to a video or contact form!
Maintain and Care for Your Wrap
If you are spending good money on a vehicle wrap, you want to maintain it. A branded vehicle covered in dirt and grime that hasn’t seen the inside of a car wash all year is never a good look. Also – it’s bad for your vinyl! Read our blog post on how to maintain your vehicle wrap for years to come.
Showcase Your Wrap
Your new vehicle signage looks amazing, the vehicle wrap company did an awesome job – congratulations! Now to tell the world. Take some great pictures, shoot a short video and post it to your socials. Tag the vehicle wrap company and boost the post to get maximum exposure.
Get Professional Help
Don’t go at this one alone. A professional graphic designer (with signage experience) and signage company is essential to ensure you get an amazing finished result. We’ve all seen those DIY signage jobs and how badly it reflects on the business, just to save a few bucks – don’t be that company!
Creative Solutions for Maximum Road Exposure
Exploring different designs, concepts and even vinyl types is a fantastic way to ensure your vehicle stands out in traffic. With many businesses going through the process of rebranding their vehicle fleet with the aim of maximum exposure, now is the time to explore this for your business to elevate it to the next level.
Are you standing out on the road? Get in touch with us today to explore your options of raising your marketing game with branded vehicle wraps.