by Jon Edwards | Sep 17, 2025 | Business Growth, Marketing, Website Design
When I was in my late teens, I fancied a girl I worked with—let’s call her Cassandra*. Cassandra was beautiful, stylish, and had this magnetic energy. We’d hang out regularly…coffee dates, ice cream runs, long chats after work. But no matter how much time we spent...
by Jon Edwards | Aug 26, 2025 | Business Growth, Marketing, Small Business, Website Design
Your website is the hardest-working tool in your business. It’s the first impression, the sales pitch, and your best marketing asset — all in one. But even the most well-intentioned websites can fall flat if they’re not built with the right foundations. Here are some...
by Jon Edwards | Aug 21, 2025 | Business Growth, Marketing, Small Business, Website Design
At my local shopping centre, there are two barbers side by side… yet worlds apart. Barber Left does a roaring trade. On weekends, his warm inviting salon has a lineup of parents getting their kids trimmed up before Monday rolls around. Weekdays are equally as busy,...
by Jon Edwards | Jul 21, 2025 | Marketing, Website Design
Like many people, I have mixed feelings about going to IKEA. I love the stylish Swedish sofas and cleverly designed Euro storage systems—but I loathe the store layout. Last week, I popped in to replace a picture frame and ended up completely lost somewhere between the...
