Strategy Matters: What To Do BEFORE Designing Your Logo
Hi… We meet with lots of new companies wanting a logo and brand created for their business. From time to time, we get clients coming in with strong pre-conceived ideas about what they want. “I want a hammer.”“I want a hammer with flames.”“I want a hammer with...
Laying Strong Brand Foundations: Why Starting Right Matters
Hi… When we moved into our new house a few years ago. Being young and stupid, I decided to take on the landscaping myself. It seemed simple enough—lay some turf, build a few retaining walls, and enjoy a backyard makeover without hiring the pros. The day before...
Perception is Everything: Ensuring Your Target Customers Say “I Do”
Hi… My partner and I recently got engaged—cue shopping for wedding dresses, photographers, and overpriced white cakes. Another big box to tick is the venue hire. Ranging from renting a box and paying a small fortune to an old church and paying a large fortune,...
First Day Jitters and Business Branding: Why First Impressions Count
Hi, Today marks a major milestone—my little girl is starting high school. It feels like just yesterday I was chasing her around with a spoonful of mashed carrots and wiping sticky fingers. And now, here we are, facing the next big chapter. In the lead-up to this day,...