The Emotions Of Colour

The Emotions Of Colour Responses to colour vary depending on the culture and the age of a person. Here are some general responses to colour by Australian consumers and some logos that use those colours. Marketing and advertising experts point to benefits to...

The Psychology Of Colour

How To Choose The Right Colours For Your Business Colour is deeply linked to human emotions and moods, with research telling us that a product’s colour influences 60-80% of a customer’s purchasing decision. The right colours can trigger a feeling of confidence, trust...