An effective logo works across a variety of media and applications. The goal of a company logo is to present a unified image of your company that suits ALL purposes. This means planning ahead and doing it right the first time. Let’s Think… Where do...
An effective logo should be timeless. Does yours stand the test of time? A well-crafted logo should last over 10 years without the need to re-design. Whilst a trendy element might look good today, these can date very quickly. If you have been building your brand over...
Every logo tells a story. Great logos, they cut the fat away without removing the overall message. The sign of a great logo is it’s memorability. Who can close their eyes and see the Nike logo, the Apple logo, the McDonalds logo in their mind? Following closely...
At All About Group, we specialise in logo design. When beginning each project, we take 5 key principles into account to ensure the logo design is a success for our clients. A good logo is distinctive, appropriate, practical, simple and it conveys the owner’s intended...
Colours all have unique codes or numbers that help to get the exact match when printing or using them online. Depending on whether you are using the colour online or through a printing process, you will need to know different numbers. PMS USE: PRINTING Pantone is an...
The Emotions Of Colour Responses to colour vary depending on the culture and the age of a person. Here are some general responses to colour by Australian consumers and some logos that use those colours. Marketing and advertising experts point to benefits to...
