The Emotions Of Colour Responses to colour vary depending on the culture and the age of a person. Here are some general responses to colour by Australian consumers and some logos that use those colours. Marketing and advertising experts point to benefits to...
How To Choose The Right Colours For Your Business Colour is deeply linked to human emotions and moods, with research telling us that a product’s colour influences 60-80% of a customer’s purchasing decision. The right colours can trigger a feeling of confidence, trust...
Every company has a brand and every brand has a personality. As a business owner, its vital for you to discover what your brand personality is and how to communicate it day in, day out. The first part of any branding process is understanding your brand personality....
At All About Group, we offer a wide range of print options, depending on what is required. Many customers have different requirements for different jobs. Do you need it quick? Is colour important? Do you only need 50 of something? All of these factors determine the...
On average the regular viewer spends less than 20 seconds per website before deciding to stay or leave. This means that there is only a small window of opportunity to grab their attention. So how can you convince viewers to stay on your website? Firstly it’s important...
