Hi…
My partner and I recently got engaged—cue shopping for wedding dresses, photographers, and overpriced white cakes.
Another big box to tick is the venue hire. Ranging from renting a box and paying a small fortune to an old church and paying a large fortune, the options around Brisbane are as endless as the costs. The idea of eloping to Bali and getting married barefoot on the beach definitely crossed our minds!
Despite the pull of cocktails on the sand, we narrowed our choices down to two venues. Armed with a list of questions, we visited both in one day, determined to get our names down and move onto the next items on the list.
The first venue was nice—by the river with stunning views across to Bulimba and down towards the city. It was in our budget, the staff were friendly, and the food looked delicious.
However, something was amiss…
Is that a small cockroach lying dead in the corner? And why are the tiles a little sticky?
Needless to say, the floors were quite dirty and needed a good sweep and an even better mop. This is despite an event starting there in less than two hours. They resembled our house after three days of letting the kids run wild with popcorn, crackers, and ice blocks.
The second venue was located next to a golf course. This beautiful old room with leather couches, wooden floorboards, and festoon lighting took things to the next level. The event manager walked us through exactly what would happen on the special day and even what would happen if the weather turned on us. And the floors? They were as spotless as the windows and gardens. All in all, it was a total no-brainer for us.
Perception is everything
And the same is true for your business. How people perceive your brand can make or break their decision to work with you. So, are you the sticky-floored venue or the spotless second one? Here’s how to ensure your business creates the right impression:
A professional logo
Your logo is your handshake to the world—it should reflect your business’s professionalism and values.
A polished website
A clean, user-friendly website shows you’re credible and makes it easy for people to engage with your brand.
High-quality print and signage
Your materials speak for your business before you do. Make sure they’re saying the right things.
How is your brand looking?
You can be great at what you do, but you can’t control how others perceive you. Don’t leave it to chance. Get the fundamentals right and show your customers that you’re as credible and trustworthy as that pristine second venue.
Book your free branding health check with us today.