Hi…
When we moved into our new house a few years ago. Being young and stupid, I decided to take on the landscaping myself.
It seemed simple enough—lay some turf, build a few retaining walls, and enjoy a backyard makeover without hiring the pros.
The day before the big turf-laying session, I had a truckload of soil delivered while I was at work. It was dumped smack in the middle of the driveway. By the time I got home, I was staring at a mountain of dirt I had to move to the backyard before the turf arrived at 6am the next morning.
Here’s where I made my first mistake.
I’d gone with a cheap supplier. Instead of rich, healthy loam, what got delivered can only be described as “clean fill” (though the “clean” part was debatable). It was packed with random debris—including animal bones, or at least I hoped they were from animals.
With no time to source better soil, I spread it across the yard and laid the turf on top, hoping for the best. Spoiler alert: the best didn’t happen.
The grass struggled from day one. It wouldn’t grow properly, was constantly invaded by grubs, and the ground beneath it hardened like cement. What was supposed to be a lush, green lawn turned into a never-ending headache—all because I hadn’t started with the right foundation.
Years later, I started again. I hired the pros and got a fantastic result in half the time and with far less back pain.
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Your company’s logo works like the foundation of your brand identity. It’s like putting down good quality soil before you lay turf.
If it’s not designed well or doesn’t suit your business, it can create a whole lot of problems—some of which you might not even notice right away.
Here’s what can happen when your logo isn’t up to scratch:
A poorly designed logo can cause constant headaches—whether it’s looking pixelated on your website, not fitting properly on promotional items, or just feeling uninspiring.
Your logo needs to work in all the places your brand appears—social media, business cards, uniforms, shopfronts. If it doesn’t, it’s limiting your potential.
An outdated logo can attract low-value or poor clients to your door, taking up precious time that could be spent with your best customers.
How to Get It Right
Start with Quality Design:
Investing in a professionally designed logo is like using premium soil—it sets your brand up for long-term success.
Think Versatility:
A good logo works everywhere, so make sure you have versions for all formats—PDF, PNG, JPG—and configurations to fit any platform or medium.
Check In Periodically:
As your business grows, ask yourself if your logo still reflects who you are and where you’re heading. If it doesn’t, it might be time for an upgrade.
How is your brand looking?
Building a strong brand starts with getting the basics right. Your logo might seem like just one small piece of the puzzle, but it’s the foundation for everything else.
Book your free branding health check with us today.