We are getting asked more and more about capability statements. With the Brisbane Olympics just around the corner, many Brisbane businesses are starting to realise that this document is not a nice-to-have… it is essential. If you want to work with Government or any top-tier organisation, a capability statement is often the first thing they will ask for.
What is a Capability Statement?
A capability statement is your professional first impression for large organisations and government departments. It is a professionally written and designed PDF that quickly communicates who you are, what you do, and why you are the right choice.
Having a professional capability statement makes it easy for these organisations to understand your strengths and take you seriously.
What should be included?
Must haves:
- Company Profile – who you are and where you operate
- Why Us / Key Differentiators – what makes you stand out
- Key Team Members – the experience behind your business
- Core Services – your main services in plain language
- Clients / Past Buyers – proof you can deliver
- Insurances / Certifications – the compliance essentials
- Call to Action – the next step you want them to take
- Contact Information – make it easy to get in touch
Bonus items that strengthen your case:
- Project examples and case studies
- Your values and mission
- Awards and recognition
- Corporate responsibility or community programs
- Sustainability and ESG credentials
- Health and safety commitments
At Brand Hero we design capability statements that not only look professional but also position your business to win contracts. Whether you need a simple one-page version, a mid-range statement with client examples, or a complex document tailored for government procurement, we can help.
If you want to be tender ready, now is the time to act. Email me today and let’s get your capability statement underway.