OUR BLOG

Tips & Advice From Industry Experts

Strategy Matters: What To Do BEFORE Designing Your Logo

Design for Print, Graphic Design, Logo Design, Marketing, Small Business

Hi... We meet with lots of new companies wanting a logo and brand created for their business. From time to time, we get clients coming in with strong pre-conceived ideas about what they want. “I want a hammer.”“I want a hammer with flames.”“I want a hammer with flames...

Laying Strong Brand Foundations: Why Starting Right Matters

Business Growth, Design for Print, Graphic Design, Logo Design, Marketing, Small Business

Hi... When we moved into our new house a few years ago. Being young and stupid, I decided to take on the landscaping myself. It seemed simple enough—lay some turf, build a few retaining walls, and enjoy a backyard makeover without hiring the pros. The day before the...

Perception is Everything: Ensuring Your Target Customers Say “I Do”

Business Growth, Design for Print, Graphic Design, Logo Design, Marketing, Small Business

Hi... My partner and I recently got engaged—cue shopping for wedding dresses, photographers, and overpriced white cakes. Another big box to tick is the venue hire. Ranging from renting a box and paying a small fortune to an old church and paying a large fortune, the...

First Day Jitters and Business Branding: Why First Impressions Count

Business Growth, Design for Print, Graphic Design, Logo Design, Marketing

Hi, Today marks a major milestone—my little girl is starting high school. It feels like just yesterday I was chasing her around with a spoonful of mashed carrots and wiping sticky fingers. And now, here we are, facing the next big chapter. In the lead-up to this day,...

Family Ties and Brand Vibes: Why Consistency is Your Secret Weapon

Business Growth, Logo Design, Marketing, Small Business

Hi, Happy New Year, everyone! I hope you all had a restful break and are ready to tackle 2025 head-on. Over the holidays, we took the kids to Caloundra for a week’s getaway with my sister, her husband, and their two children. Now, let’s be honest—holidays with kids...

How to Write A Successful Grant Application

Business Growth, Marketing, Small Business

Hi all, This week I was in a mentoring session with a small business owner as part of my role in the Queensland Government Mentoring for Growth (M4G) program. For those of you out of the loop, M4G is a fantastic program, offering free mentoring for Queensland...

Vehicle Wraps vs. Traditional Signage for Fleet Vehicles

Signage

When deciding on signage for fleet vehicles, businesses often weigh the benefits of full vehicle wraps against traditional vinyl lettering or decals. Each option offers distinct advantages depending on branding needs, visibility goals, and budget considerations. What...

Beep! Beep! 8 Ways to Make Your Vehicle Wrap Stand Out In Traffic

Graphic Design, Signage, Small Business

In the last few years, we’ve seen a decent chunk of vehicle signage jobs through our merry doors. And one thing is for sure - there is an arms race heating up. Gone are the days of a business simply wanting their logo on their doors. With large vans getting more...

Your most commonly asked questions about vehicle wraps answered!

Signage

Here at Brand Hero, we get asked loads of questions about vehicle wraps every single week - Questions about designs, vinyl types, costs and timeframes. We try to keep things simple so you know where you are at and can get on with what you do best, running your...

5 Top Tips to Slash Taxes and Boost Business Growth

Business Growth, Marketing, Small Business

Greetings, brand champions! Tax time doesn't always have to be painful. Yes, paying the ATO can be like pulling teeth, but every cloud does have a silver lining! Instead of handing over wads of your hard-earned to these guys, why not try to minimise your tax spend...