OUR BLOG

Tips & Advice From Industry Experts

Branded Christmas Gift Ideas

It’s that time of year again... the bells are jingling, Mariah’s defrosting, and somehow we’re all shocked Christmas is around the corner.Every. Single. Year. 🤷‍♀️ To help you skip the festive panic, I’ve pulled together a few easy gift ideas perfect for clients,...

Gratitude Marketing: 5 Ways to Turn Appreciation into Loyalty This Christmas

Marketing, Small Business

If you’ve got kids in school these days, you might have heard of The Resilience Project. They’re out there teaching kids about GEM (Gratitude, Empathy, and Mindfulness) which, honestly, is brilliant. It’s teaching an entire generation that a little bit of perspective...

Why Your Website Shouldn’t Be All About You

Marketing, Website Design

When I was in my late teens, I fancied a girl I worked with—let’s call her Cassandra*. Cassandra was beautiful, stylish, and had this magnetic energy. We’d hang out regularly…coffee dates, ice cream runs, long chats after work. But no matter how much time we spent...

Brisbane Olympics = Big Contracts. Are You Tender Ready?

Marketing, Small Business

We are getting asked more and more about capability statements. With the Brisbane Olympics just around the corner, many Brisbane businesses are starting to realise that this document is not a nice-to-have... it is essential. If you want to work with Government or any...

10 Most Common Mistakes We See on Websites

Small Business, Website Design

Your website is the hardest-working tool in your business. It’s the first impression, the sales pitch, and your best marketing asset — all in one. But even the most well-intentioned websites can fall flat if they’re not built with the right foundations. Here are some...

Where Your Website Traffic Really Comes From (and Why It Might Not Be Converting)

Small Business, Website Design

At my local shopping centre, there are two barbers side by side… yet worlds apart. Barber Left does a roaring trade. On weekends, his warm inviting salon has a lineup of parents getting their kids trimmed up before Monday rolls around. Weekdays are equally as busy,...

What Is a Website Sitemap (and Why It Helps You Build a Better Website)

Marketing, Website Design

Like many people, I have mixed feelings about going to IKEA. I love the stylish Swedish sofas and cleverly designed Euro storage systems—but I loathe the store layout. Last week, I popped in to replace a picture frame and ended up completely lost somewhere between the...

Strategy Matters: What To Do BEFORE Designing Your Logo

Logo Design, Small Business

Hi... We meet with lots of new companies wanting a logo and brand created for their business. From time to time, we get clients coming in with strong pre-conceived ideas about what they want. “I want a hammer.”“I want a hammer with flames.”“I want a hammer with flames...

Laying Strong Brand Foundations: Why Starting Right Matters

Graphic Design, Logo Design, Small Business

Hi... When we moved into our new house a few years ago. Being young and stupid, I decided to take on the landscaping myself. It seemed simple enough—lay some turf, build a few retaining walls, and enjoy a backyard makeover without hiring the pros. The day before the...

Perception is Everything – Ensuring Your Target Customers Say “I Do”

Marketing, Small Business

Hi... My partner and I recently got engaged—cue shopping for wedding dresses, photographers, and overpriced white cakes. Another big box to tick is the venue hire. Ranging from renting a box and paying a small fortune to an old church and paying a large fortune, the...