OUR BLOG

Tips & Advice From Industry Experts

Why Your Website Shouldn’t Be All About You

Business Growth, Marketing, Website Design

When I was in my late teens, I fancied a girl I worked with—let’s call her Cassandra*. Cassandra was beautiful, stylish, and had this magnetic energy. We’d hang out regularly…coffee dates, ice cream runs, long chats after work. But no matter how much time we spent...

Brisbane Olympics = Big Contracts. Are You Tender Ready?

Business Growth, Marketing, Small Business

We are getting asked more and more about capability statements. With the Brisbane Olympics just around the corner, many Brisbane businesses are starting to realise that this document is not a nice-to-have... it is essential. If you want to work with Government or any...

10 Most Common Mistakes We See on Websites

Business Growth, Marketing, Small Business, Website Design

Your website is the hardest-working tool in your business. It’s the first impression, the sales pitch, and your best marketing asset — all in one. But even the most well-intentioned websites can fall flat if they’re not built with the right foundations. Here are some...

Where Your Website Traffic Really Comes From (and Why It Might Not Be Converting)

Business Growth, Marketing, Small Business, Website Design

At my local shopping centre, there are two barbers side by side… yet worlds apart. Barber Left does a roaring trade. On weekends, his warm inviting salon has a lineup of parents getting their kids trimmed up before Monday rolls around. Weekdays are equally as busy,...

What Is a Website Sitemap (and Why It Helps You Build a Better Website)

Marketing, Website Design

Like many people, I have mixed feelings about going to IKEA. I love the stylish Swedish sofas and cleverly designed Euro storage systems—but I loathe the store layout. Last week, I popped in to replace a picture frame and ended up completely lost somewhere between the...

Strategy Matters: What To Do BEFORE Designing Your Logo

Design for Print, Graphic Design, Logo Design, Marketing, Small Business

Hi... We meet with lots of new companies wanting a logo and brand created for their business. From time to time, we get clients coming in with strong pre-conceived ideas about what they want. “I want a hammer.”“I want a hammer with flames.”“I want a hammer with flames...

Laying Strong Brand Foundations: Why Starting Right Matters

Business Growth, Design for Print, Graphic Design, Logo Design, Marketing, Small Business

Hi... When we moved into our new house a few years ago. Being young and stupid, I decided to take on the landscaping myself. It seemed simple enough—lay some turf, build a few retaining walls, and enjoy a backyard makeover without hiring the pros. The day before the...

Perception is Everything: Ensuring Your Target Customers Say “I Do”

Business Growth, Design for Print, Graphic Design, Logo Design, Marketing, Small Business

Hi... My partner and I recently got engaged—cue shopping for wedding dresses, photographers, and overpriced white cakes. Another big box to tick is the venue hire. Ranging from renting a box and paying a small fortune to an old church and paying a large fortune, the...

First Day Jitters and Business Branding: Why First Impressions Count

Business Growth, Design for Print, Graphic Design, Logo Design, Marketing

Hi, Today marks a major milestone—my little girl is starting high school. It feels like just yesterday I was chasing her around with a spoonful of mashed carrots and wiping sticky fingers. And now, here we are, facing the next big chapter. In the lead-up to this day,...

Family Ties and Brand Vibes: Why Consistency is Your Secret Weapon

Business Growth, Logo Design, Marketing, Small Business

Hi, Happy New Year, everyone! I hope you all had a restful break and are ready to tackle 2025 head-on. Over the holidays, we took the kids to Caloundra for a week’s getaway with my sister, her husband, and their two children. Now, let’s be honest—holidays with kids...