If you’ve got kids in school these days, you might have heard of The Resilience Project. They’re out there teaching kids about GEM (Gratitude, Empathy, and Mindfulness) which, honestly, is brilliant. It’s teaching an entire generation that a little bit of perspective and appreciation goes a long way.
Now, I’m not here to give a mindfulness lesson (seriously though…15 seconds of focused breathing does wonders), but rather the gratitude part of GEM. That’s something every business could learn from.
Gratitude Marketing
Gratitude is one of the most underrated tools in marketing. It deepens relationships, builds loyalty, and creates the kind of emotional connection that keeps customers coming back.
People don’t just buy products. They buy how they feel. When your customers feel genuinely seen, heard, and appreciated, they don’t just remember you, they talk about you.
Let’s look at how you can use gratitude to grow your brand.
5 Ways to Use Gratitude in Your Marketing
1. Make Customers Feel Seen and Valued
No one wants to feel like just another sale. Use personal touches to show people you know who they are. Address them by name, remember their previous purchases, or celebrate milestones. When someone realises you see them, gratitude becomes personal.
2. Prioritise People Over Transactions
Too many businesses chase the next sale instead of the next relationship. Gratitude flips that mindset. A small gesture, a thank-you note, a surprise bonus, or even a quick message to check in can create loyalty that money cannot buy.
3. Appreciate Ideas and Engagement
Gratitude does not stop at “thanks for buying.” Thank customers for engaging with you. Ask for feedback and ideas, and let them know you value their input. Listening builds trust, even if you do not act on every suggestion.
4. Recognise Partners and Team Members
It is not just about your customers. Show appreciation to your suppliers, collaborators, and team. A short thank-you message, a social media mention, or a small gift can strengthen those relationships and boost morale.
5. Make Gratitude Part of Your Culture
When gratitude becomes part of how you do business, everything improves. Customers feel it. Staff reflect it. Your brand earns a reputation for authenticity and care. It is good business that feels good too.
Branded Gifts That Say Thank You
This Christmas, make your merchandise do more than look good. Let it mean something.
We are helping businesses create custom gifts that show gratitude in style, perfect for clients, staff, and customers who deserve a little thank you.
Choose your favourite products, add your brand’s personality, and let your gifts do the talking. Gratitude builds connection. Connection builds loyalty. Loyalty keeps your business thriving long after the holiday season is over.