Squash Australian Open 2025

The Squash Australian Open is one of the most prestigious squash tournaments in the country, bringing together elite players and passionate fans for an incredible showcase of skill and competition. Held at Squash Australia’s world-class venue, the event required high-impact branding to create an immersive experience for athletes, sponsors, and spectators alike.

Brand Hero’s Contribution

Despite the challenges posed by Tropical Cyclone Alfred, Brand Hero worked to a tightly rearranged schedule, delivering all branding elements on budget and to an exceptional standard. Our work included:

• Glass Court Sponsor Decals – High-visibility sponsor branding on the court’s glass walls, ensuring maximum exposure without compromising visibility for players or spectators.
• Glass Court Privacy Screening – Custom-designed screening to enhance player focus while maintaining a polished, professional look.
• Mesh Banners – Durable, high-impact branding solutions that reinforced the tournament’s identity across the venue.
• Sponsor Perimeter Corflutes – Eye-catching sponsor signage placed strategically around the court and venue to maximise visibility.
• Wayfinding Signs – Clear and professional directional signage, ensuring smooth navigation for players, officials, and attendees.
• Floor Graphics – Branded floor decals that enhanced the event experience while adding to the overall tournament aesthetic.

Client Feedback

The results spoke for themselves, with glowing feedback from Squash Australia:

“We have received a huge response to the court branding, and that is all your team’s work. The whole venue came alive! Please thank your whole team for me.”

— Tamika Hunt, Squash Australia

We’re proud to have been part of the Squash Australian Open 2024 and look forward to continuing our collaboration in the future!