Ok Tedi Mining Limited: Building Confidence Through Impactful Branding

by | May 6, 2021

We are incredibly proud of our collaboration with Ok Tedi Mining Limited (OTML) in bringing their online and offline presence up-to-date and refining OTML as the international industry leader it is.

Passionate about the power of displaying a quality brand, we used this as a focal point in building confidence in the OTML brand in order to attract quality investors, staff and other stakeholders to engage with the company. 

In addition to this, Brand Hero collaborated with OTML on the creation and promotion of the company’s core values. Through the use of visually appealing signage, print collateral and graphic design, the OTML team were empowered to live and work under the company’s ethos, particularly around the areas of safety, accountability and teamwork.  

By keeping the design and production with one partner, OTML were able to create a level of consistency that resulted in a seamless branding experience across their website, signage and print media, enhancing the professionalism of their brand.

Incorporating elements from Papua New Guinea’s cultural heritage into various facets of the project, we helped foster a stronger connection between the company and the local community.

Throughout this project, we worked closely with photographer Lynton Crabb. The combination of his photographic expertise and our design & print capabilities resulted in impactful work that built a sense of pride in both OTML and PNG within the workforce. 

Description of Works

Printing:

  • Business Cards
  • Pre-Start Checklist Books
  • Demerit Cards
  • Airline Boarding Passes
  • Brochures
  • Certificates
  • Booklets
  • Posters
  • Covid-19 Awareness Printing

Signage:

  • Airport Signage (internal & external)
  • Airline Graphics
  • Machinery & Equipment Graphics
  • Town Centre Signage (internal & external)
  • Office & Department Signage (internal & external)
  • Safety Signage
  • Country Club Signage (internal & external)
  • Pull Up Banners
  • A-Frame Signs
  • Values Promotional Signage
  • Covid-19 Awareness Signage

Design:

  • Website Development
  • Corporate Identity Manual
  • Values Promotion Graphics
  • Cartoon Characters
  • Brand Development
  • Covid-19 Awareness Design Work
  • Internal Communication Documents

Your Mining & Resourcing Brand Specialists

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