Print has a funny way of making a brand feel more real.

In a world full of quick scrolls, skipped ads and inboxes packed with unread emails, printed material gives people something they can actually hold. A brochure, business card, signage display, welcome pack or branded booklet doesn’t vanish with a thumb swipe. It sits on the desk. It lands in the hand. It takes up space in the real world.

That physical presence matters.

Print feels considered

When a brand invests in quality print, people notice. Not always loudly, but they do.

A well-designed brochure on thick stock, a sharp pull-up banner at an event, a beautifully finished welcome folder or a clean set of business cards sends a simple message: this business cares about details.

And trust often starts there.

Digital can be brilliant, of course. Fast, measurable, flexible. But because it’s so easy to change, delete or ignore, it can sometimes feel temporary. Print feels more deliberate. Someone chose the paper. Checked the colours. Approved the finish. Paid attention before it went out into the world.

That sense of care builds confidence.

Tangibility creates credibility

People tend to trust what feels tangible. A printed piece gives your brand weight, literally and psychologically.

A flyer handed to a customer after a consultation can become a reminder. A capability statement left after a sales meeting can keep working long after the conversation ends. A well-placed sign can reassure someone they’re in the right place before they even speak to a staff member.

Print doesn’t just tell people your brand exists. It proves you’ve shown up.

Print slows people down

Digital asks for speed. Print invites a pause.

Someone might skim a brochure over coffee, flick through a school prospectus with their partner, pin a local event flyer to the fridge, or keep a tradesperson’s magnet near the phone for later. That little pause gives your message more room to breathe.

And honestly, that’s rare now.

When everything is competing for attention at high speed, print can feel refreshingly calm. No pop-ups. No autoplay video. No mysterious algorithm deciding whether your audience sees it. Just your message, designed well, in front of the right person.

Quality print reflects quality service

This is where print can quietly do some heavy lifting.

If your printed materials look rushed, blurry, inconsistent or cheap, people may wonder whether your service feels the same. Harsh? Maybe. True? Often.

On the other hand, sharp print, consistent colours and professional finishing make your brand feel reliable before a customer has tested anything else. It’s a signal. One that says, “We know who we are, and we take pride in how we present ourselves.”

For schools, healthcare providers, builders, councils, venues, real estate agencies and professional services, that signal is powerful. People are making decisions that involve money, safety, time or reputation. They’re looking for signs they can trust you.

Print gives them one.

Print supports digital, not competes with it

The best brands don’t treat print and digital like enemies. They make them work together.

A printed brochure can drive people to a website. A QR code on signage can connect visitors to a booking page. A direct mail piece can support a local campaign. Event collateral can match social graphics so the whole experience feels seamless.

That consistency is where trust grows. When your brand looks and sounds the same across print, signage, website, social media and customer communication, people feel like they’re dealing with a business that has its act together.

Which, let’s be honest, is half the battle.

Print lasts longer than a scroll

A digital ad can disappear in a second. A printed piece can hang around for weeks, months or even years.

Think of fridge magnets, appointment cards, menus, catalogues, annual reports, welcome packs, wayfinding signs and vehicle graphics. These aren’t one-time impressions. They’re repeated brand reminders sitting in everyday environments.

That repeated visibility builds familiarity. Familiarity builds confidence. Confidence helps turn interest into action.

The bottom line

Print still builds trust because it feels real, intentional and lasting. It gives your brand physical presence, supports credibility and creates touchpoints people can return to.

Done well, print doesn’t feel old-fashioned.

It feels solid.

And in a market full of noise, solid is a very good thing to be.

Ready to make your printed materials work harder for your brand? Start with the pieces your customers touch, keep, read or see most often, then make them unmistakably yours.

A Practical Guide to Business Cards Brisbane Professionals Use to Stand Out

Business cards are small. But the judgment happens fast.

In Brisbane, whether you’re at a networking event in Newstead or meeting a client on site, you’ve got about five seconds after handing over your card. That first glance decides whether it goes into a pocket or into the bin later.

So what should your business card communicate immediately?

Let’s focus on what actually matters.

1. Clarity About Who You Are

No one should have to decode your card.

Your name should be easy to read. Your role should make sense. Your business positioning should be obvious.

If you’re a commercial builder, say it. If you’re a property accountant, own it. Vague titles and clever taglines don’t help in a fast interaction.

Strong business cards Brisbane professionals rely on communicate identity instantly. Clear beats clever every time.

2. Professional Standards Without Saying a Word

Before anyone reads the details, they feel the quality.

Paper weight. Print sharpness. Alignment. Finish.

These things speak quietly but powerfully about your standards. A thin, flimsy card suggests shortcuts. A well-produced card feels intentional and confident.

Your business card is often the only physical piece of your brand someone holds. It should reflect the level you operate at.

3. Brand Confidence and Restraint

One of the most common mistakes is overcrowding.

Too many services. Too much text. Too little breathing room.

Effective business cards Brisbane businesses invest in tend to be clean and controlled. Strong hierarchy. Consistent brand colours. Clear spacing.

White space is not wasted space. It signals clarity and confidence.

If everything is competing for attention, nothing wins.

4. Simple, Direct Contact Details

A business card has one job. Make it easy to contact you.

That usually means:

• Direct phone number
• Email address
• Website

That’s it.

If you’re targeting local work, reinforcing your Brisbane presence through your branding or web address adds subtle credibility. But avoid clutter. Three phone numbers and two email addresses create friction.

Keep it simple. Make follow-up effortless.

5. A Considered Point of Difference

Standing out doesn’t require novelty. It requires intention.

Premium business cards Brisbane professionals choose often come down to finish rather than shape.

A soft-touch matte laminate feels refined.
Raised Spot UV over your logo adds subtle texture and gloss.
A confident use of colour creates memorability without shouting.

Raised Spot UV in particular works because it invites touch. It catches the light. It creates a small interaction that makes your card feel deliberate.

Not flashy. Established.

That subtle difference is often enough.

The Real Test

Take your current card and look at it objectively.

Does it clearly communicate who you are?
Does it feel aligned with your brand standards?
Would you confidently hand it to your ideal client?

If there’s hesitation, it’s worth reviewing.

Well-designed business cards professionals rely on are not about trends. They’re about positioning. In five seconds, they communicate clarity, credibility and confidence.

If you’re ready to create business cards that make the right impression from the first glance, let’s talk. We’ll make sure what you hand over represents your business properly.

When I bought my first home, a small townhouse, I decided it was time to be a responsible adult and own some tools.

So I bought a tool wallet.

Not a toolbox. A wallet. Slim. Compact. Very optimistic.

Inside it were a few basics and a screwdriver that was far better suited to fixing spectacles than tightening door hinges. At the time, it felt sufficient. The place was small. The needs were simple. I convinced myself this was all I would ever need. I was teased mercilessly by my friends for this completely inadequate form of hardware.

Fast forward to buying our first large family home, and reality arrived quickly. Bigger space. Bigger jobs. Bigger expectations.

The tool wallet did not cut it. I upgraded to a proper toolbox and didn’t look back.

Marketing works the same way. You need the right tools for the job.

Small Needs Require Simple Tools. Growth Changes the Game.

In the early stages of a business, you can get by with very little. One flyer. A basic card. A simple document you reuse for everything.

But as your business grows, your marketing needs change.

You meet more people. You have more conversations. You need tools that support those interactions properly, not ones that almost do the job.

A marketing toolkit is not about having everything. It is about having the right physical tools for where your business is now.

Business Cards

Still essential, still misunderstood

Business cards are not outdated. They are just often badly used.

A good business card supports recall after a conversation. It does not try to sell. It does not try to explain everything.

Strong business cards:

• Make it easy to remember who you are
  
• Prioritise name, role, and contact details
  
• Reflect the brand clearly and consistently

Think of them as a handshake you leave behind.

Flyers

For focus, not volume

Flyers work best when they do one job well.

They are useful when they deliver value to their reader. A laundry-list of services is not only boring, it screams “me, me, me!”

Effective flyers:

• Focus on one clear message
  
• Offer valuable tips or advice
  
• Are easy to update as things change

If a flyer needs explaining, it is doing too much.

Brochures

When explanation matters

Brochures are useful when your services need context or structure.

They allow you to guide someone through what you do in a considered way, especially when multiple services or steps are involved.

Good brochures:

• Are structured and easy to scan
  
• Avoid jargon and filler
  
• Help people understand, not persuade

They should feel helpful, not heavy.

Company Profiles and Capability Statements

Confidence builders, not sales pitches

Profiles and capability statements are working documents.

They are often shared in meetings, emailed as PDFs, or used to support procurement and decision-making. Their job is to reduce uncertainty.

Strong profiles:

• Clearly explain what you do
  
• Highlight relevant experience
  
• Feel calm, credible, and current

They are not about saying everything. They are about saying the right things.

Presentation Folders

Quietly doing a lot of work

Presentation folders often get overlooked, but they play an important role.

They pull everything together. They create structure. They help your materials feel considered and complete.

Used well, presentation folders:

• Elevate meetings and proposals
  
• Keep information organised
  
• Reinforce professionalism without saying a word

They are especially useful when multiple documents are involved.

The Toolkit Principle

Just like tools, printed marketing materials should match the job.

You do not need every printed item available. You need the ones that support how you actually market and sell your business.

A small business may only need a few well-designed essentials. A growing business often needs a broader toolkit that feels intentional and aligned.

The mistake is holding onto the tool wallet when you really need a toolbox.

Final Thought

Printed marketing materials are not about nostalgia or tradition.

They are practical tools for real-world interactions. When chosen well, they support conversations, build confidence, and make your business easier to understand.

Start with the essentials. Upgrade as your business grows. And make sure every item in your toolkit earns its place.

Last month we did a post on brand consistency. We discussed the importance of maintaining a consistent visual image across all places your logo is seen – from your website, to your vehicles and business cards.

Getting your brand colours correct is a critical element of brand consistency.

At times this can be tricky, especially if they are not set up correctly in the first instance. And with different print technologies producing different colour results, having your brand colours properly identified, recorded and adhered to is critical. 

A Question of Colour

Let’s have a look at the four main colour modes we use to produce your work:

Best First Step

Getting your colours right from day one of your logo design is really the best step you can take to getting them right down the line, no matter what the print or display media. Get your designer to choose colours from the PMS system, then convert them to CMYK or RGB down the line if needs be. This way, you are always matching a specific colour code and standard used across the world. 

It’s Never Too Late

If you aren’t sure what the colour codes are for your logo, ask your designer. They should be able to to send you the colour codes and keep them on file for when you need them. Alternatively, click below or email us and we can colour match your logo to the correct codes free of charge.

I have a confession to make – I am obsessed with quirky socks. My craze started last year when a colleague got me a 6-month subscription for a novelty sock company. Each month I would wait patiently, anticipating what crazy cotton keepsakes would make their way into my letterbox.

By the end of 2020, I had amassed an impressive collection of foot-centric quirkiness. From chillis and burgers, to tacos and bananas. At least from the ankles down, I am quite the fashion statement.

For my birthday this year my kids decided to jump on the bandwagon. When I saw the carefully wrapped present, I had a fair idea what to expect. Needless to say, I was excited.

When I opened the wrapping, there was a lovely pair of plain black socks. Plain, black, run-of-the-mill 1950s-dad socks. Sigh. I faked my joy and thanked them for their kind gift. Bless them.

But deep inside, I knew this wouldn’t fly. I knew ‘Black Socks’ wouldn’t be accepted by the others. The literal black sheep of my sock drawer – they just weren’t part of the family.

Whether it is socks, signs or stationery – consistency is important

It could be your business cards, website or vehicle signage – it’s vital that these elements of your brand look like they belong to the same family.

Why? Because it helps with brand recognition and memorability.

Perhaps it’s an image you use, a graphic or the use of colour. Whichever you choose, having a common recurring element helps strengthen your brand and ensures it resonates with your customers across various touchpoints.

Keeping all your branding with one supplier is the best solution for this. By doing so, they become the keeper of your brand and will oversee all your work to ensure it’s consistent.

Here are a few great reasons to keep all your branding with one company:

Creates brand consistency
By keeping your branding in one place, it can ensure your colours, logo and graphic elements all look like they belong together. So website or vehicle signage, all look like they part of one happy family.

Builds stronger relationships
Whether it’s with customers or suppliers, relationships in business are everything – after all, people buy from people. Keeping your logo, signage and print with one company allows for a solid relationship and understanding of one another – likes, dislikes and the problems that need to be solved.

Your vision imagined
If you’ve been with your branding agency from the start, they should know what makes you tick, your vision and your grand plans. Being able to understand your business from grassroots level, helps them define what it is that you are trying to achieve with your communications, both within your business as well as reaching a wider audience.

Qld Coffee Tech: Consistent branding at every touch point

“Oh, I didn’t know you did building signs!”

This was a recurring comment to me over the years. Building signs could also be replaced with websites, logos, car wraps, etc.

Our name didn’t truly reflect the direction that our company had gone. Over the years, signage and websites had become a big part of our business. We had outgrown our name and it was time to change.

So late last year, we added All About Signage and All About Design to our bows. We would trade under the name All About Group. Perfect…

Well, not so much. Once we began using the new name and structure, we discovered it wasn’t working work us. The name meant nothing to us or our customers. And what is a group anyway? Like the Spice Girls are ‘a group’? Nope. Not for us.

The fire our business suffered on March 1st changed many things for us. In particular, it changed our ability to analyse our business and make changes if we need them. It made us brave.

So whilst being bold is the flavour of the month, we decided to scrap all this All About Group stuff. Boom!

Drumroll…

So after over 20 years, All About Print has now become Brand Hero.

What’s staying the same

What’s changing

In the previous post (Click here to read to Part 2) we looked at how to choose the correct fonts and colours, why you don’t need a paint brush in your logo if you are a painter and why $50 logos suck.

So… your logo is designed. Congrats! The first part is out of the way. Think of this like climbing Mount Everest. You’ve come a long way, but really, we are still at basecamp. Let’s unpack some more…

Step 8: Create your collateral

Once your logo is designed and approved, you can move onto designing & creating your business stationery, signage, web presence and other places where your logo is seen.

There is no easy way of putting this, if you have been in business for a number of years and you are active in various marketing activities, this can be a mammoth job.

Your logo is likely to be seen on:

• Business Cards
• Brochures
• Letterheads
• Envelopes
• Flyers
• Notepads
• Docket Books
• Building Signage
• Vehicle Signage
• Social Media Accounts
• Website
• Email Signatures
• Uniforms
• Accounting Software

If you use a task manager, make a list of everything that needs to be done and simply tick it off as you go. This project can take a few months, don’t get overawed. Like the old saying goes… “The best way to eat an elephant? One bite at a time.”

I would set yourself a target of getting everything re-branded within 3-6 months. This way you are not restricting your cash-flow or throwing items out unnecessarily. Start with the most urgent items first, the ones that your audience are most likely to visually see you. Think website, social media, business cards & vehicles and office space.

This is very important – You want your re-branded items to look like they are all from the same family. The same colours, fonts & styles. This helps to keep all the items in sync and will create a much stronger brand presence.

Step 9: Launch your logo

With all the key areas of your brand now in place and looking fantastic, its time to start planning a launch of your new look brand, explaining your new design as well as the reasons and meaning behind it.

Some effective ways to launch your logo would be:

• a professionally printed direct mail out to key clients
• an email newsletter campaign to your database
• a short video for your website and social pages
• new phone on-hold message
• a ad social media campaign

Ideally, a combination of these and anything else you can think of will work great. Got a slightly crazy marketing idea for your launch? Don’t dismiss it, this might be the perfect way to grab people’s attention.

A re-brand launch will help you keep top of mind with your audience and help them identify with you as a company. You could even run a new promotion, event or competition to mark the occasion – the choice is yours! Just don’t lose out on this golden opportunity and keep it to yourself.

Step 10: Consider the other elements of your brand

Your brand isn’t your logo. Your logo is simply an element of your brand. Your brand compasses any touch point your audience has with your company. It is about how they feel when they come in contact or see you.

Think about all the touch points where people interact and see your business. Do they accurately reflect you and the new logo/brand you are establishing? Does your office space reflect who you are and your values? When you and your staff answer the phone, does this reflect your brand too?

How is your brand identity looking? Does it accurately reflect who you are and what you stand for? Does it instil confidence in people to pick up the phone and give you a call? Without unique and effective brand identity, you are selling yourself and your business short.

In the previous post (Click here to read to Part 1) we looked at brand personality, how to identify your target market, what products you sell (and what you REALLY sell) and my hairstyle in the mid 90s.

Now that deeper stuff is out of the way, its time to get creative!

Step 4: Choose your fonts and colours

Once you have your brand personality and target market identified, you can start to choose colours and fonts that appeal to them. Generally speaking, you are picking colours and fonts based on your answers to these questions.

Is your business planned and considered with an older audience? Perhaps blues, blacks and greys with a serif font style works best for you. Do you have younger target marketing and want to be seen as youthful and spontaneous? Perhaps brighter colours and more modern san-serif fonts work best for you.

For more information on font choices, see our post here.

Step 5: Choose your logo style

When you have a clear direction of your brand’s personality, fonts and colours you need to examine your logo’s style.

Modern or retro? Elegant or abstract? Like the steps before, the decisions here are based on your answers to the questions in the previous steps. If your target market is retirees and you are selling financial advice, modern and gritty won’t work for you.

Make sure you look back on the data in the previous steps to ensure your styles align with your target market, brand personality, colours and font choices. Remember, it isn’t about what appeals to you. Its about what appeals to your audience.

Step 6: Choose your wants and don’t wants

Should your logo contain a symbol like Apple or Nike? Or just text-based like David Jones or Coles.

If you do choose a symbol (most do), it does not have to be a literal description of your business. If you are a painter, you don’t have to have a brush. If you are a handyman, you don’t need to have a hammer. Do Nike have a pair of shoes? Does McDonalds have a burger? Does BMW have a car?

To stand out from your competition, go for something slightly abstact, but with meaning connected to your business and offering. Use the clues in the ‘deeper’ answers to Step 1 & 2 to uncover some hidden inspiration. The added benefit here is that if your products change over time, your logo will still reflect who you are.

Step 7: Design your logo

It took seven steps before we even put pencil to paper! If your logo designer is worth their weight in gold, they will ask similar questions to the above when they do a logo meeting with you. Better still… take the answers to the above 6 steps with you and blow their little designer minds!

Be very aware of cheaper online logo design offerings. Fifty bucks for unlimited designs and revisions might seem like a bargain, but you get what you pay for. Nine times out of ten, these are simply stock images with your name plonked underneath. Not only do they not reflect you or your customers, these images can be bought by anyone so you might find any number of companies using the same logo or icon.

Click here to read Part 3

The mid-nineties was the height of Britpop. Way back then, I had somewhat more hair. I took full advantage of this with my Gallagher-esque hairdo – combed down at the front (in no way did this look like a comb-over). Paired with a nice dress shirt, chinos and white running shoes I really looked the part. Hello ladies.

Like Oasis’ time at the top, my hairdo didn’t last. As the ravishes of age and children took over, the comb-over comb-down, became off limits. Not only is it off limits, its physically impossible. I guess this is Mother Nature’s equivalent of taking toys away from kids who weren’t treating them right.

As I have grown older, life has changed. Directions and trends have changed. One must go with the times, albeit slightly slower than some.

The same can be said with your business identity. Your logo and branding play a very important role in your company. It reflects who you are, what you stand for and it helps attract the right customers to your business. All of this enables you to do your best work.

As times change, sometimes your company must change too. Perhaps this is a shift in your customer’s needs, a shift in technology, an increased (or decreased) product offering. It’s important that your logo and brand accurately reflect this.

Time for a new look

Let’s look at the steps required so you can re-brand your business more effectively and with maximum impact.

Naturally, you might think “I need a new logo for our company, it looks stale. Lets find a logo designer designer. Whilst this is somewhat true, it’s really best you understand a few things about your business and your clients before you jump straight in. Once you understand a few simple fundamentals about your business and who it attracts, you will give the logo designer a better chance of developing something unique and special for your business.

Step 1: Identify what you sell, then go deeper

What items do you sell to your customers? Is it timber? Is it plumbing services? Is it legal advice? Some might think that it’s a very simple process. You have items to sell, people buy those items.

However, if we go deeper, you are selling more than this. Are you an electrician selling air conditioning units? Or are you selling a cooler room and a better lifestyle? Do you sell newly renovated homes? Or the pride of having the best house on the street?

There is a clear distinction between what we think sell and what we are REALLY selling. One is simply a tool or method used to deliver on the TRUE nature of the sale.

Step 2: Accurately identify your target market, then go deeper

Let’s get this straight, your target market isn’t “everyone”. I do countless logo design briefs every year and this is by far the top answer to this question. Regardless of your business, if your answer is “everyone”, you haven’t thought about the question.

First, consider demographics:

• male or female
• young or old
• stay at home mums or working professionals
• singles or couples
• locally based or country-wide
• the list goes on

Once you have this, work out the immediate needs of these people and what’s important to them. Is it price? Convenience? Relationship building? Quality? Speed of service? Remember, you can’t be all things to all people.

You are now starting to build yourself a customer avatar – a short description of your ideal customer. This is the person for which you just love coming to work for and will do your best work each and every time.

Here’s an example: “My ideal customer’s name is Joe. Joe is a 35 year old who lives in Wilston and travels to this office in Brendale each day for work. He runs an electrical business with a team of around 20 staff. Joe is proactive in his marketing. He loves collaborating with others and coming up with with new ideas help grow his business. Joe spends the weekends at home with his kids and enjoys family time before getting back into it on Monday morning.”

If you do our best work for Joe and love working with him, you want to attract more “Joes” to our business. This avatar gives you an accurate description of who you aiming the logo design, brand identity and marketing at. It describes their age, social status, business size & values as well as personal values. You can now use this data to craft the logo design and style for this person.

Step 3: Identify your Brand’s personality

Identifying your brand’s personality really looks at the human side of your brand. How you want other people to see you when they look at your logo and other branded items. Do you want to be seen as youthful or mature? Spontaneous or planned? Organic or sophisticated? Think back to the Apple TV ads from a few years ago… are you a conservative, shirt & tie type person (PC) or a cool t-shirt & jeans type person (Apple)?

This isn’t about you, the business owner and how you feel. It’s about how you want your current and future customers to view and interact your business.

Click here to read Part 2

Font choice is important, it is a core part of your brand’s identity & needs careful consideration. The fonts you use in your business are reflected in each and every piece of visual communication you do. Your logo, business cards, vehicle signs, flyers, websites. All of these use fonts to display your company and your message.

How to choose the right fonts

Know Your Style

Generally, we can categorize font styles into a few different areas. Let’s look at the main players:

Serif: Serifs are the little feet on the ends of each letter. This style dates back to the 1500s and allows the eye to flow across the lines of text.

Sans Serif: Sans means without. So this style is the same as above, minus the little feet! San Serif fonts are more modern looking, informal and friendly. Many companies (including ourselves) use a sans serif font for their logo font.

Script: This style is seen as elegant, feminine and elaborate. Think carefully about using this style for your logo as it does not work well across all media. What might stand out on a business card, won’t necessary stand out on the side of a vehicle.

Slab: Bold, strong and high impact. This style is great for logos and headings. Once again, think about your brand personality before using this one. Whilst it stands out and is strong, it can also be seen as loud and pushy.

Handwriting: Relaxed in style, handwriting is similar to script, but less formal. This style works well for some headings and small pieces of text such as company taglines.

Who is your audience?

Knowing your audience and target market is vital when it comes to choosing your font style. For instance, Toys R Us has a target market of children and parents. They use a very playful font style with lots of colour. It’s perfect for their market and immediately sets them apart.

This approach wouldn’t be as effective if a company’s target market was financial investors whose expectations would be more aligned to stability, wealth and growth.

Three’s a crowd

Choose a couple of fonts and stick with them throughout your company’s communication. Having a website, brochure or poster designed? Make sure the designer sticks to just 2 or 3 fonts across everything. Not only does this ensure your message gets communicated to the reader better, it makes the reader feel that each piece is simply part of the same whole, cementing your brand personality.

Where to look

Here are some great font resources for you to browse:

• Google Fonts
• DaFont
• 1001 Fonts
• Font Squirrel

Does your font branding resemble a pizza?

Over time, different fonts can creep in to your company’s marketing. If you looked back on all your items of communication over the past 5 years you probably would notice a fair bit of artistic license has been taken on your brand. Different fonts, colours, ways of displaying your logo. Its not uncommon for a company’s branding to look a little like a supreme pizza. Lots of variety, all packed into one box. Being a pizza snob, I know this is never a good thing.

Once a year, take a look at your company’s communication over the past 12 months and pay particular attention to the typography used. Is it consistent? Does it reflect your brand? Can you spot any typos?? (hopefully not!)

How to keep it consistent

Developing a simple Style Guide is a great way to keep your brand’s visual communication on track. A simple Style Guide would document the fonts to be used in all company communications, the company colour breakdowns and how to (and importantly, how not to) display your logo. A more detailed Style Guide would go a step further and detail the exact layout and design of all your stationery and marketing material.

Either option is a great way to ensure your brand is communicated strongly and consistently to your audience. Contact us today if you think your company could benefit from this.