The wonderful Nicole and Alex Vanderzalm were already a well-established business when they came to us for a brand refresh. With the ever-competitive plumbing market booming in 2021, it was time to update their image.

Old Sunset Services Brand

The “Sunset” visual brand had dated as time went on. The combination of the font and gradient had created a look that was not in keeping with the times. This, coupled with a change in direction for the company meant it was a good time to change things up.

With many vehicles on the road, our brief was to create something that held some of the imagery of the old brand, but was fresh, modern and well translated onto the large artboard of a van or truck.

The Graphic

Unlike many of their competitors, Sunset Services main focus is on roof plumbing and maintenance. From gutters and downpipes to roof installations and repairs, it was important for us to communicate this with the audience. Our designer Erin was cleverly able to incorporate a waterdrop, roofline and the sun’s rays neatly into one defined element.

The Colours, Fonts and Style

The colours of cyan blue and burnt orange are taken from their previous branding. Representing the sun and water which are key aspects of their work, this seemed fitting. It addition to this, using the previous colours reinforced the idea that although there is a new look for Sunset Services, it is the same company with the same strong values that their customers had become accustomed to.

And here are the final results

New Year, New You?

January is traditionally the time of year we look inward at the outward. Gym memberships get renewed, dieting apps are downloaded and meal-replacement shakes stock our cupboards.

It is also timely to ask yourself, how is your brand shaping up? Does it still reflect your business, who you serve and what you represent?

A rebrand can have amazing results for your business. A successful rebrand of a business can:

• Connect you with new audiences
• Set you apart from your competition
• Allow you to stay current
• Align you with a new business direction
• Re-energise your team
• Boost your bottom line

If you are in need of a brand refresh, get in touch today or book a meeting with our expert team to discuss your next steps.

The onset of Covid-19 made for a rollercoaster 2020 for many local businesses, in particular cafés. Forced to adapt and reinvent the wheel, many cafés changed their business models. Whilst some floundered, others flourished – going from strength to strength and even doing better than they were in 2019.

And right behind almost every good café in South East Queensland was Billy Cochrane and the team at Qld Coffee Technicians (QCT). QCT played a huge part in the success of these businesses, ensuring every coffee grinder was dialed-in to perfection and every coffee machine was extracting the perfect drop each and every time. 

Recognising that clear and consistent branding was a big piece of the puzzle in the success of his business, Billy contacted Brand Hero to assist in the development of QTC’s visual identity. 

Vehicle Signage

QCT has 6 vehicles on the road, servicing cafés from Noosa to Tweed Heads. Ranging from large commercial vans to smaller utes, each vehicle has been custom-fitted with a partial wrap to maximise his exposure on the road. Using an element from his logo as a watermark, this has become a feature of all the vehicles, ensuring a consistent look no matter what the vehicle make, model and size. 

Building Signage

A recent acquisition of commercial space near Caloundra is helping QCT better service the north coast market. To ensure the business creates a professional impression for its visitors, Billy engaged us to apply graphics to the external glass entry doors and windows. One Way Vision Vinyl was used on the windows for maximum impact from the outside, without losing light or visibility from the inside. The door was fitted with a branded frosting vinyl strip displaying the QCT logo. Making use of similar elements used on his vehicles, we have created a seamless branding experience for his customers and ensured a consistent look for the company across the two different media. 

Website

Realising that offline branding was only part of the story, Billy then engaged Brand Hero to undertake a revamp of his website.

With a rise in web traffic in the past 12 months, the website simply didn’t reflect his business’ professionalism and certainly wasn’t leading to conversions. Starting with website copywriting, his online presence was completely re-evaluated. The new copy for his website was coupled with professional photos and a sleek and modern design, consistent with his vehicles and building signage. With many café owners being busy and “on the go”, the mobile experience was optimised to suit his target audience’s browsing preferences.

Printing

Whilst not playing a major role in brand development, Billy still required printed items for use in the business. Stickers, business cards and other collateral were developed, ensuring the look was in line with his other touchpoints in terms of fonts, colours and graphical elements. 

A 360-degree brand experience

People will come into contact with your company in different ways. Your website, social media, in your office, on the phone or via your products. Whatever touchpoint they use, it’s vital that they encounter a unified presence. This ensures that your branding remains consistent and gives the impression that everything belongs to the same family or set. 

Do you need to unify your branding? Get in touch with us for a Brand Identity Audit today.

We are incredibly proud of our collaboration with Ok Tedi Mining Limited (OTML) in bringing their online and offline presence up-to-date and defining OTML as the industry leader it is.

Prior to our engagement, the company’s visual identity was in much need of an overhaul. From their website, to their printed stationery, from the mine site signage to their airport, there was a company-wide requirement to update their image to reflect the quality of the company.

Doing so would help the OTML brand to attract quality investors, team members and other stakeholders to engage with the company for future success.

After some smaller branding jobs such as business cards, Brand Hero was engaged to conduct the site survey, production and installation for signage works at the Tabubil International & Domestic Airports, town centre, as well as the OTML Head Office.

Using our industry expertise, we worked with key OTML team members, to provide solutions that not only looked good, but were also cost-effective and appropriate for the PNG climate. Both Stage One and Stage Two of this project went seamlessly and on was budget with stunning results for OTML and it’s stakeholders.

Not long after these projects were completed, Brand Hero was once again engaged to redesign the company website. Working with a copywriter and professional photographer, the company’s evolving image was further strengthened with its new online presence.

In addition to this, Brand Hero collaborated with OTML on the creation and promotion of the company’s core values. Through the use of visually appealing signage, print collateral and graphic design, the OTML team were empowered to live and work under the company’s ethos, particularly around the areas of safety, accountability and teamwork. 

Incorporating elements from Papua New Guinea’s cultural heritage into various facets of the project, we helped foster a stronger connection between the company and the local community. This has helped instill pride in not only OTML, but PNG as a nation.

By keeping the design and production with one partner, OTML were able to create a level of consistency that resulted in a seamless branding experience across their website, signage and print media, enhancing the professionalism of their brand.

Brand Hero continues our work with OTML in progressing it’s brand identity even further and will no doubt produce more quality work in the future.